Your online site is your lifeline, but you’re lacking any substantial or targeted traffic because of poor search engine rankings. There are a few tweaks and fixes which you can do to improve this.
There are steps, as outlined by the SEO experts, some guidelines which you can take to effectively elevate your site’s business profile, brand, or concern to appear higher in the organic search rankings than they presently are. This resulting in more focused visitors to your site on your chosen keyword.
It begins with building a better framework for your site. But once the visitors do begin discovering your site and start to stream in, this from better SEO rankings, they may not bother to stick around because of poor or outdated content.
So it’s rather a two pronged approach. Attract the search engines while providing better content on your site. The following may be reasons why your site isn’t able to attract and then captivate your message like you know it can, and should.
Reasons Why You Can’t Attract Traffic To Your Business Website
The Content Of Your Site Is Outdated Or Of Poor Quality
What type of trust or value would you give a close colleague, or a friend, who is giving you information about your condition, or your market, which is completely outdated by a couple years. That’s not a very good source.
Content which is fresh, relevant, and trendy attracts readers because it interests or helps them, peaking their interest. Also, the keywords which you select frames the article on it’s topic, which attracts the search engines and the readers.
There are far too many business sites displaying their brands which are left sitting silent and stagnate on the Web. They do so without adding new content, which can be disastrous in a rapidly moving online world with strong undercurrents.
Your content doesn’t need to be absolutely “fab cool” or up to the minute compelling. It does, however, need to have the ability of quicken the pulse of the reader by injecting passion. It needs to create a certain curiosity, or a desire to celebrate or proclaim something.
So when writing content, do so as often as you possibly can, and make sure that it stirs and interrupts the mind of the reader and fascinates them on something that’s freshly unique, and remarkable to the world.
The Search Engines Can’t Read Your Website
If you decide to build a site using Flash, or JavaScript, or instance, the search engines aren’t able to read the “code” that they’re built on.
Using these computer languages is similar like running a marketing ad in your local newspaper, but in a completely different foreign language, such as Russian, in an English publication. Most if not all can understand it.
So you need to build your webpages so the the search engines can read and then index your site. If the search engines aren’t able to decipher your content, then the data is completely lost to the bots.
There are some graphic design departments who will insist on using Flash or JavaScript on your sites because it’s pretty, but other than being aesthetically pleasing, they’re completely useless.
But if you insist on wanting to use these flashing blinking images on your site, these effects can now be done by using HTML5, which the search engines can read and understand.
Begin by downloading Google’s guidelines when it comes to search engine optimization, and start your creativity and development ideas from there. Treat this document like your own website code, and then you’ll be complying to the same language which Google and Bing can understand.
Get Google’s Search Engine Optimization Starters Guide (PDF) Here http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
No One Knows You Exist
Once you do begin to get higher rankings for your chosen “keyword” in the search engines, treat it as a job interview during the hiring process. Your site can be regarded as a resumé, where there’s other similar websites which are vying for the same position.
The majority of organizations will focus on their site, while forgetting to get quality references (links). Just like getting that job, winning the search engine battle requires a bit more than just a great resumé.
You’ll also need excellent references as well. Begin by doing online research on your specific industry terms, then find and locate your immediate spheres of influence which surrounds your immediate industry.
These can be authoritative forums, blogs, news related sites, etc. Engage with these sites by providing useful newsworthy content for their sites. Once they discover you, you’ll find that they’ll want to or use your content, and begin considering you as an authority source in the industry.
Poor Or No Presence In Social Media
In today’s business environment, which relies more on peer to peer interaction, being great in what you do is now just a prerequisite. To be extraordinary, and stand out, requires extending yourself by going that extra virtual mile.
So show some effort and hustle to earn that business by interacting on the various relevant social media networks. They’re excellent places for “one on one” market communication on a level playing field. Here you can offer industry support as well as provide personal customer service.
The major search engines now expect the sites which houses their businesses, brands, or products, and if they’re wanting to achieve top search results, to be as active as possible in social media.
However, it’s also important that your brand is communicating as genuinely as possible, with relevant content. Never treat the major public social media networks, such as Google+, Facebook, LinkedIn, and Twitter etc., as an echo chamber.
Never just “copy and paste” the same content across all these social channels. Social media audiences will also be able to sniff you out, so any disingenuous communication which you supply will be flushed out.
Having A Well Thought Out Plan
The biggest failure is launching a start-up and not having a business plan to go with it. There are, however, the most seasoned of SEO experts, who continuously fail at this. There are IT departments which claim that developing a successful SEO strategy remains a top priority and their biggest challenge, yet it’s usually placed as a lower priority with the majority of these companies.
So when building your site, what’s important is your content, relevant back links, readable site architecture, social media presence, and a workable SEO strategy.