We as consumers become prey to the hucksters out there, once we need to buy something. We constantly fall victim to the refined sales and marketing tactics from those lurking dastards, who are abound. We’re aware of them, yet we continue to fall for the same tricks, much more often than we care to admit. Getting ripped off, is embarrassing to us.
What we do is constantly surrender to their various methods of deception. What the salesmen, marketers, and retailers will do is ply their trade in this fashion, this to rid of their stale inventory, all in the name of profit, this to earn a living.
There’s always the stereotypical “used car salesman,” who presents themselves in the plaid sports coat, an offending aftershave, reeking of cigar smoke, who talks from the side of his mouth. He has a deal today, that you just can’t resist.
What you instantly feel is a bit of discomfort, once his “script” claims that the pristine used car you’re interested in, was driven by granny on Sunday’s to church. You become a tad suspicious, feel uncomfortable, but what the heck, you buy it anyways.
We are always warned that we should be aware of shysters, the fraudsters among us who attempts to part us from our money. These individuals can be extremely deceptive, slick, and persuasive.
The reason why we fall for and believe them, is because these individuals know how to tap into our brains, telling us that everything is okay. This once we’re cornered, and forced to make a snap buying decision.
What their smooth and silky delivery does, is it gives us confidence, by naturally boosting our serotonin levels in the brain, making us giddy. Serotonin has the ability to turn off our logical senses, making us feel safe and content.
It knocks our logic and beliefs out of whack, placing us in a temporary sense of insanity, which isn’t subjected to scrutiny.
The brain then fails to give us a fair warning signal, that something may be wrong, that we should step back and think about what we’re doing.
Why We Constantly Fall For These Tricks And Tactics
It happens to all of us on occasion. It can be that rather convincing carnival huckster, seducing us to buy that magical blender, which is a dud. Or we read an emotion altering sales page for a health product on the Internet, and then buy it.
It’s perfectly natural that we react this way, as we’ll fall victim to the confidence or “con” tricks, that are devised by these at times, scam artists.
The reason why we succumb, is because our minds aren’t wired to solve these extremely clever schemes, on the spot. We would rather instead, show trust and give the benefit of the doubt.
Fool Me Once…
Our brain isn’t immediately able to distinguish, if someone is being honest or not. We’re not able to detect, whether someone’s outright lying to us, or realize the unruffled situations from the alarming ones.
What we’re not able to determine, because of our trusting nature, are the outright frauds out there, and the dishonesty which is cleverly masked. The brain, just can’t comprehend these situations in time.
How To Stop Getting Fooled
Is there something, anything, that we can do to avoid these temporarily moments of misjudgment, which alters our decision making ability.
If this happens more than once to us, we then become skeptical and defensive, adopting an overly hypercritical attitude, before entering into any type of sales deal or pitch.
It’s a good idea to just momentarily take a step back, and then try to make a logical decision, before jumping in on instinct.
• So the next time that a waitress attempts to “bump” you up to a more expensive wine, know it’s a sales tactic, and ask to look at the wine list again. You might go with the more expensive wine anyways, but it will give you an opportunity, to think what you’re doing.
• When your personal fitness instructor, says you should add more spin biking classes, because you’ll lose weight quicker, tell them you’ll think about it, which gives you the opportunity to make your own decision.
• When purchasing a high ticket electronic item, such as a big screen TV or a new laptop, make sure you research what you want first, before setting foot in the store. This way, you’ll then purchase the exact model that you wanted, at the price which fits your budget.
• You may think your financial broker, is working for your best interests, but their ultimate end game isn’t to make money for you. They’re real motive is earning money for the company they represent, and to pad their own pockets. You’re there as a means, to support that end.
The end result of these usually self serving deceptions, may be financially costly, stressful, and embarrassing to you.
How To Protect Yourself From Deception
What these manipulative deceivers are able to do, is hide information, distort pertinent data, or exaggerate facts to control or influence your choice and decisions.
Different types of deceptions are the toolbox of the con artists, and the unscrupulous marketers, and on a grander scale, politicians. Count anyone in who attempts to take advantage of a situation, usually to profit at your expense.
Increase Your Skepticism
You can protect yourself better from these tricksters, by being more mindfully skeptical. Skepticism is a method, of assessing the truth through revealing the facts by asking more questions.
You’ll be able to gain the exact information, by improving your critical thinking skills. Know who you should or can trust, while deciding who’s attempting to take advantage of you, at your expense.
If you’ve been vulnerable to lies as well as deception in the past, especially when you’re not aware of all the facts, or if the situation is a little fuzzy, then avoid it altogether. Make sure that you step back, and take a critical point of view.