What starting a business demands is plenty of time, money, and energy. What we don’t want is to completely reinvent the wheel. So what many will do is emulate, morally mirror an existing blueprint. To tailor a business that’s already successful, to “borrow” the model of a previous entity that’s proven to be profitable.
This to dissect the strategies or the processes which are used by them. “Copying” these businesses has its benefits, as using this common tried and tested method, can be a time and money saving measure. The ultimate success of a business however, comes from being unique by applying your own stamp.
We’re all unique and have our own fingerprint. We’re distinct from anyone else on the planet. So what you need is to leverage your uniqueness, this by distinguishing and embracing your true self.
This is the key when it comes to creating a marketing message and brand which is derived from your passion and purpose. It’s this distinct way of developing and delivering your product which makes you stand out.
What we’re all encoded with is our own unique DNA structure. No one else has the same DNA pattern as you, which can identify you distinctly.
Consider this a big deal, as you’re truly unique at the core basic level. What you should be doing is appreciating this fact, that you’re one of a kind.
Know Your Strengths
We all have our own superpowers. At times, we don’t see, acknowledge, or utilize what our strengths are. If you’re not sure, then do an aptitude test to find out.
Discover what your greatest strengths are, and then leverage them to build your business. If you’re an excellent public speaker, then use that to attract more clients.
Your character is your greatest stamp of uniqueness. It’s a mixture of behaviors and attitudes that you disclose, when you interact with others.
How well does your personality translate in your business. The colors, designs, the quality of your networks. How well is your personality serving to enhance how you communicate your marketing message.
How you look is what sets you uniquely apart the most. It’s our physical characteristics which helps or hinders us in our business dealings. We need to be at our best, this especially when dealing publicly.
What we need is to look sharp at all times. It could be a trendy haircut, appropriate clothing, teeth whitening, being physically fit. What making these simple physical changes can do, is greatly enhance how you come across.
We’ve all been down our own unique life path to arrive where we are right now. What we can do is extract these experiences and then market them.
Many businesses are born because of the individuals personal experiences, which can either be good or bad. The foundation of your business can be an example of that.
What our experiences does is serves as the underlying passion for what we do, and can become the message that we share with others.
Friends And Family
How does your friends and family reflect on your uniqueness. What we inherit are our personality traits and physical characteristics from our families.
Our friends will stamp our uniqueness in other ways. What these individuals reflect is our interests, beliefs, hobbies, and personality characteristics.
What we then blend is our friends, family, and associates to produce uniqueness. What they can do is serve as an excellent catalyst for developing new business concepts, or to market ourselves better.
We all learn at different speeds, while absorbing the exact education which caters to our unique aptitude and interests. What our personal education serves is another unique identifier.
The way that we communicate, the people we associate with, our interests, and the type of business we choose are all based on our educational level, which also influences how we market it.
Unique Hobbies Passions Quirks
Our hobbies is what we enjoy to do once we have spare time, so there’s usually extreme passion associated with them. You can then extract these passions and apply them to create something distinct about your business.
Similar to life experiences, your business might be based on a hobby. For instance, the extreme passion that you have for traveling to exotic locations, might prompt you to start a travel website.
Speaking Of Traveling
For those who chooses to travel, what doing so does is serves to define us as unique individuals. Although we might continuously visit the same locales, what each of us possesses is a unique travel log.
What traveling abroad has is great influence over us, introducing us to new people, different food, cultures, and experiences. What traveling does is enriches our lives by propelling new ideas, attitudes, which influences our long held beliefs.
A trip to an impoverished third-world nation, where we can see the suffering firsthand, might prompt us to donate a portion of our profits, or create a non-profit organization to help those in need. What traveling can instill is a profound influence on our life, how truly fortunate we are.
Our Belief System
What each of us has is our own unique belief system. What no one else has is the exact same mixture of attitude, standards, values, ideals, or ideas.
Our own personal beliefs about others as well as ourselves, can do is influence the type of products and services that we market, along with the way that we communicate our marketing message.
What we need is to carefully examine our own unique beliefs, this to leverage them into better opportunities. Our belief in being concerned about the environment for instance, might translate into developing community programs which promotes ecological products.