How The Weather Outside Influences Our Consumer Behavior

how colder weather affects moodOur physical experiences directly affects the way that we think and behave. Holding a warm beverage, for instance, instead of a cold one makes one think there’s more warmth in someone’s personality when speaking to them.

The degree of temperature influences our preferences of expression, especially when it comes to the consumer. The most obvious is that ice cream or beer sales will skyrocket on hot lazy summer days, but there are also less obvious cues the temperature has on the human psyche, when we make decisions.

One study showed …