The psychology of basic human decision making, is motivated by three distinct actions: knowledge, emotion, and desire. These primary behaviors have remained true since the dawn of mankind, and is the core of human intent today.
So influencing consumer buying habits still remains the same, when it comes to making online marketing decisions, as they did selling “widgets” fifty years ago.
Using these various behavioral targeting tools, online marketers now have the resources to be able to capture data regarding basic human emotions.
Then you can use this information to …