To Survive In Business You Need To Differentiate Or Perish

be unique in businessSounds pretty harsh, but you need to be unique and differentiate, or perish, which isn’t an exaggeration. Whether you’re an entrepreneur or a large corporation, solvency and the future of your business relies on you standing out in a competitive marketplace.

Everyone is vying for the same client dollars, whether your clients are consumers, other small businesses, major corporations, or federal agencies. Your target clients are overwhelmed with lower costs, too much information, and too many choices.

The bottom line, you need to stand out from the crowd. The problem …