How Much Does It Really Cost To Use Social Media Marketing

social-media-return on investmentSo what company isn’t interested in increasing their revenue while significantly decreasing operating costs? That’s the basic genesis of any successful functional business which is profitable. So when businesses are participating in Social Media, for those who are actively using this medium, it’s surprising that the majority of them do not know their actual return on investment (ROI) that they’re getting.

On a recent survey of online marketers who actually engage to a certain extent in social media networking, most did not have a Return On Investment attribution program …