Marketing is a battle field for every business, and can be a tough gig. It’s a fishing expedition everyday. Attempting to sell your product, comes down to nothing but a numbers game. Exposing your product to qualified buyers, results in a certain percentage who will buy.
What the majority of salespeople, novice or experienced constantly fail to do, is properly qualify their prospect.
They will talk their ear off, ramble their spiel pointlessly, write miles of content. All while never finding out exactly what their prospect wants or needs.