Google And Apple Lead The Charge In Mobile Advertising

google and apple mobile-advertising-marketing-onsmartphonesandtabletsWhen it comes to mobile advertising, it’s no surprise that Google and Apple are making the biggest ripples, but there is a lot of room for others. As of now however, it seems mostly reserved for these dominant online players while online marketers or new startups may have a bit of an uphill climb to find a way in. This segment represents one of the most precise “ready to buy” consumers on the planet, as they are walking around on the streets and the local shops of the world …