Doing Effective Low Competition Keyword Research Using Adwords Analyzer

This report is to emphasize how important keyword research is and how you should incorporate it into everything that you do online. If you are starting a new website, writing a report or an article, starting a PPC campaign, everything you do starts with an effective keyword research plan.

Researching for effective niche keywords is one of the most important aspects of setting up or starting a site. It is irrelevant what you will be using the site for or what topic or niche you choose, keyword research is paramount in gaining free organic traffic from the search engines. This applies even if your setting up a small affiliate based landing page or writing articles for submission to directories, researching keywords that are important to your site will substantially increase search engine traffic, which will result in sales or clicks.

One of the favorable things about doing keyword research is that it does not take much time or effort. All you are doing is looking for low competition keywords or keyword strings that can easily get you to a top 10 ranking in search engines or even a top 7 rank (As we will see later). To accomplish this, all you need to do is apply just a bit of basic SEO.

The following are some of the basic SEO principles that you can apply to rank high on Google. Google should be the primary focus and then you can apply the techniques to Yahoo, MSN and other search engines later. This is because Google searches results in 57% of the search engine market as well as more than 1 billion searches per day. Imagine getting just a fraction of that kind of traffic. It can literally explode your server.

The very first and most powerful SEO principle is getting backlinks. Yes, you’ve probably heard how important back links are and this is for good reason. Getting true natural backlinks from important and high ranking websites is a powerful aspect on getting ranking for almost any keyword.

A true backlink is a simple “one way” link back to your site preferably using anchor text on the keywords you choose. This is NOT a reciprocal or two way link. A true backlink from an authority site is one that is targeted perfectly back to your site, so if you have a site about automobiles and you happen to have two backlinks, one from a flower growing site and another from a car site, the backlink from the high ranking car site is a true backlink because it holds more weight than the back link from the irrelevant flower or any other non related site.


So, keep your one way backlinks related and as close to your niche topic as possible. Another important point when researching for keywords is if that particular target keyword is resident in your title as well as the domain URL. Websites that have the keyword in both will have more ranking power than a site that only has the keyword term in the title tags. Remember as well that the title tags always hold less weight than the actual URL does.

So what does any of this have to do with researching effective keywords? Well, these SEO basics are the foundation on how you go about researching keywords. Here is an effective step by step method you can use when researching keywords for literally any site you put up online. Follow these closely and you will soon understand why backlinks, the URL as well as the websites “title tags” are important when ranking in the search engines.

First of all, brainstorm to develop a niche market or you may already have a basic topic in mind. If you think that the idea might work, go ahead and set up a site and try it out. Before buying a domain name, do some keyword research as well as research what type of competition that niche has. Find out how the niche and keywords ranks in Google before you do anything. This means how much competition there is for your subject, how many searches there are every day or month and is the niche profitable?

So once you have established your niche market, find what keyword terms you should target and thus rank for. For example, if you want to start a new “mortgage” marketing site, which in the mind of many may be way over saturated and because of that, you won’t be able to rank high for it. That is not necessarily always the case. Over saturation of a niche can be a good thing because it can translate into high Adsense earnings or high CPA or cost per action earnings. So an over saturated, over used market can have a ton of competition but in return, means there are a lot of people who are paying premium for Adwords PPC, which of course translates into higher per click earnings with your Adsense ads.

So to continue with the “mortage” niche, establish the type of site you want and know what keyword strings you are planning to target based on the term “mortgage”. This is when you use your favorite Keyword Suggestion Tool based on the term “mortgage”.

adwords analyzer mortgage screenshot

This tool actually provides far more information then what is shown on the screenshot. It shows the estimated monthly search volume this particular keyword gets in Google as well as how many “Results” it gets if you type in that particular keyword “with quotes” as a search term in google. This is how many search engine visitors you could potentially be receiving, if your site is on the first page of Google.

Now the term “mortgage” is too generic and the chances of that domain name being available are nil. So look for keyword terms that are less generic but still command a high search volume. Also stay away from long winded keyword terms or geographically specific terms such as “what are the best Oregon mortgage rates”.


When you find a keyword term that has high search volume, go to a domain registry service such as GoDaddy and type in that keyword (preferably a .com) to see if it is available. If it is, then you can move onto the next step, which makes you aware how competitive that keyword term is.

To find out how competitive any keyword is, go to your favorite browser (Firefox is recommended), go to Google and enter the exact term with “quotes” and click search. Make note of how many pages that particular term returned. Find and target keywords that have 1000 or less search results. Anything above that is not ideal and will make it harder for you to land on the first page.

Also try these additional searches in Google… type in “allinurl: and then the keyword” (without using quotes), note how many search results are returned. If its under 2 thousand results, then getting a top 10 position is highly possible. Then type in “allintitle: and then the keyword” (without quotes) and note the search results. If it the results are 60 thousand searches or less, again a top 10 result is very possible.

Notice the difference from having the keyword term in the URL as compared to having the keyword term in the title. This gives you a lot more options with the title terms but should not discourage you from continuing your research. Looking at the “allinurl: results and the “allintitle: results, check to see how many of the top 10 results are actual domains and not subpages of the domains. For example, do they have an extension to the URL such as (/lowest-mortgage-rates.html) or are they the actual domain. The less main URL pages you see the better because that means you only have to compete against the sub-pages and not the actual domain itself. Actual domains receive the bulk of the backlinks and thus are the strongest rankings.

Now going back to backlinks, this is our last step in our keyword research. Type in “link: and then enter the url” (without using quotes) and note the results it returned. These results are the amount of backlinks that the particular page or site has and since back links are a large SEO factor, it is a good indication on how difficult it will be to get a top 10 rank for your chosen keyword.

If the keyword term you chose going through all the steps is not that competitive, then go ahead and purchase the domain name and develop the site. When buying the domain name, it should be the exact keyword your trying to rank for with no other terms mixed in. Avoid using dashes as much as possible. One is acceptable, but any more than that should be avoided.

So you’re wondering, how valid is basing keyword research based on these few steps in this article, especially since there is nothing to compare it too? Well, this you will have to test and judge for yourself.

Here is an example. The keyword term we are using is “how can i get a mortgage loan”. Yes, maybe a little too long but, it shows it gets an overall search volume of 48,190 searches per month according to this keyword tool.. Adwords Analyzer. This keyword term also returned a search result of 7… yes only 7 results in Google. So, 48,000+ searches and only 7 results? Remember that 1000 search results are acceptable, but this term only has 7… and the domain name is available.

mortgage screenshot

That tells us that if you want to rank high for this particular keyword term, make sure you get at least 10 – 20 true backlinks and you are guaranteed to get a first page position. We already know that it gets a monthly search volume of 48,190 searches. If your site has adsense ads, expect CTR of say 25%+ and we all know “mortage” is a competive high paying keyword. When we originally stated that the term “mortgage” is an over-saturated keyword, it may as a result scare a lot of people away. If we average say just .40 cents per click using Adsense, then we’re making an extra couple hundred bucks on this keyword alone, all for doing practically nothing at all. And thats just from free organic traffic.

That’s it, this is the basics on how to rank in the top ten for practically any niche you choose. There are obviously other factors such as on site SEO, what type of unique content to use on your site, as well as additonal SEO tactics etc, but these keyword steps should give you a head start.

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