Why Consumers Trust The Internet Over Other Media Sources
Shopping for most is forever a favorite pastime, such as eating out or taking a soothing bath. It almost becomes a bit of a scavenger hunt when consumers run around to find the best deals which they feel are properly tailored for them.
Everyone wants to own that newer better piece of unique clothing or accessory or want that bigger TV at the lowest price, so it becomes a battle to outsmart their fellow shoppers. All of the major media ad companies know this, so their premeditated motivation is to create new avenues of merchandising so they can connect with their consumers.
The main purpose of shopping is for you to go out there and finding that crave demand product that no one else has, at the lowest price, or conversely at a price that you’re peers at work can’t afford, so that you can show off your goods in front of everyone. You will be destined to become the envy.
Consumer Purchasing Behavior
So countless millions of dollars are spent on studying consumer buying behavior for those who intend to purchase merchandise such as automobiles, electronics, clothing and personal care, finance goods etc.
These studies concluded that because of the maturation as well as the trust factor of the internet, both as an unbiased content source and a communications platform along with its universal usage, the Web now dictates how the consumer makes their purchases.
Purchasing that exact in demand product for the lowest price is only part of the equation to fulfill that ultimate buying experience. The Internet has created additional excitement for shoppers, and the end consumers are having a lot more fun as a result.
So for every merchant, from retailers to affiliate marketers and manufacturers, in every category including ebooks to finance instruments, can now benefit from understanding how the tech savvy consumer mindset works and what it means to them.
Consumers who now purchase goods, their mindsets has fundamentally shifted. The Web is no longer viewed as an unreliable untrustworthy overwhelming content information machine, but now rather a concise platform of controlled chaos.
The Internet has created a path where now 1 out of every 3 consumers actually research and then switch actual brands before they make a purchase. These consumers also no longer necessarily hop into their car and drive down to their local brick-and-mortar store to make the purchase that they want.
The consumer are also no longer confined to their unmovable desktop computer. Now because of the mobile Internet along with the prominence of social media as a sounding board, consumers can now get exact up-to-the-minute connectivity to the products which they are wanting to purchase. So when it comes to shopping, it’s the consumers who have upped the “shopping game” and the Web is the primary driver for this behavioral shift.
Consumers Are Now Much Better Informed
The Web has now become the very first source when on the war path towards a product purchase. The Internet now has earned the utmost level of reliability which is now greater than any other form of traditional print advertising or television.
The familiarity with search as well as other online digital print usually written by their peers has enabled these consumers to be able to act as their filter. They now pick and then choose which of the sources that they can rely on, along with the ones to ignore.
When compared against the various media ads, the Web now comes out on top, as over 65% of those surveyed, stated that they trust the Internet the most for conducting research before making any purchases, this followed by magazine ads and then TV.
Being Savvy As Well As Being Social
As the Internet now provides excellent new research tools which are at their disposal, consumers has now become a lot more price and product conscious, and they getting the best price is one of the key components of their shopping success.
They usually begin with searching for money saving online coupons, sharing as well as using discount codes and taking advantage of the various group-buying offers.
But landing the best possible deal is no longer the ultimate goal however, it’s also about having a trusted group to network with. So thanks to the various social media resources, most consumers will now give advice to others. This is motivated by a combined feeling of sharing and solidarity with their other fellow shoppers. These consumers are not just informing their immediate friends or family, but they are also informing complete strangers as well.
Consumers Becoming Less Impulsive
All of these factors when they are combined, allows the savvy consumer to be a lot less impulsive then before when making their purchases, and the majority say that it’s because of the Internet. They are now fully committed to completely researching products as well as reading unbiased reviews from others consumers along with experts.
Consumers are now also committed to locating the lowest possible price for the exact product that they’re looking to purchase. These buyers now have a completely new game plan when it comes to shopping.
So What Can The Marketers Manufacturers And Retailers Do
The merchants as well as the marketers are fully aware of this so they are attempting to stay at least one step ahead of the consumers, the Internet and the latest technology driving it. They may be contemplating blocking access to some of the sources of the information which consumers are able to access when it comes to products and prices.
Participate By Informing The Consumer
Merchants are now required to become an active part of the “buyer mindset” conversation by participating in social media. By using their particular brand authority and then becoming an indispensable online resource on the support and information of their products.
They are also leveraging media which is credible to help their consumers make the proper choices. They are focusing less on being a friend but rather developing trust instead.
Connect On An Emotional Level
It’s been proven that consumers shop and purchase goods for emotional satisfaction. So merchants and manufacturers are no longer just presenting purely rational facts. They are instead looking for different angles and approaches which hits emotional triggers.
Having Consumer Reward Programs
Retailers are devising consumer based reward programs which makes the buyer feel satisfied when making that purchase. They tailor the reward deals to their other interests, while making sure that they are encouraged to share with their friends.