Unbiased Review On Google Payload – Examples Of Two Markets Where You Can Profit Using Arbitrage

So what is arbitrage, does it work, and what markets and situations does it work in. Arbitrage is originally a French definition: loosely translated.. An arbitrage is when you buy and sell for profit from two different entities, by taking advantage of the varying prices on the same event. This is the very basics of any business. Buy low and sell high. You take advantage of the differences between the same market and if done properly, you are guaranteed a profit.

There are two types of arbitrage markets anyone who has an internet connection can participate in… well three. The first is sports arbitrage, the second, Pay Per Click arbitrage and for the big boys, Forex arbitrage, which we will not get into.

The most common and the most popular is sports arbitrage. This is when you bet between two ‘Sportsbooks’ against each other on the same event. You are guaranteed a profit by identifying the different odds (chance of one team winning)offered by these sportsbooks.

The watermark or when two events are deemed equal is 50%, .5 or 2.00. Each side having the identical chance of winning.

Example 1:
You want to win $100
Event: Al Gore vrs George Bush
Sports Book A has: Al Gore to win at 2.00
Sports Book B has: George Bush to win at 2.00

In This Sports Arbitrage Example You Would Break Even.
To Win $100.00
The amount you would be placing a bet with Sportsbook A, for Al Gore to win is: $50.00
Formula: $100/2.00 = $50.00

For Sports Arbitrage to work, you would also be placing a second bet on the same event, with a different sportsbook odds maker. The second bet on the event or team has to be different. ie: Sportsbook A, you bet on Gore to win and Sportsbook B, you are betting on Bush to win:

The amount you would be betting with Sportsbook B, for George Bush to win would also be: $50.00
Formula: $100/2.00 = $50.00

So to win $100.00, you would be betting $100.00 ($50.00 with Sportsbook A and $50.00 with Sportsbook B.) as both Sportsbooks offer 2.00 for what they think has a better chance of winning. In this case, they are equal. This is obviously a wash as both are offering the same odds and you would not be placing a bet.

A Guaranteed Sports Arbitrage Winning Situation
Example 2:
You want to win $100
Event: Al Gore vrs George Bush
Sports Book A has: Al Gore to win at 2.50
Sports Book B has: George Bush to win at 2.25

In This Sports Arbitrage Example You Would Profit.
To Win $100.00
The amount you would be placing a betting with Sportsbook A, for Al Gore to win: $40.00
Formula: $100/2.50 = $40.00

Then for Sports Arbitrage you would also be placing a second bet, with a different Sportsbook and the other team:

The amount you would be betting with Sportsbook B, for George Bush to win would be: $44.45
Formula: $100/2.25 = $44.45

So to win $100.00, you would be betting $84.45 ($40.00 with Sportsbook A and $44.45 with Sportsbook B.). You are guaranteed a $15.55 win or a 15.65% guaranteed win for every $100 you want to win.

Your outlay would be $84.45. You would be guaranteed a profit of $15.55…. Why?
Sportsbook A – You place a bet on Gore for $40.00 to win $100
Sportsbook B – You place a bet on Bush for $44.45 to win $100
So:
If Gore wins – Sportsbook A pays you $100.00 – subtract the $84.45 for the bets and you end up with $15.65
If Bush wins – Sportsbook B pays you $100.00 – subtract the $84.45 for the two bets and you end up with $15.65

A Losing Sports Arbitrage Situation
Example 3:
You want to win $100
Event: Al Gore vrs George Bush
Sports Book A has: Al Gore to win at 1.50
Sports Book B has: George Bush to win at 1.75

In This Sports Arbitrage Example You Would Not Profit.
To Win $100.00
The amount you would be placing a betting with Sportsbook A, for Al Gore to win: $66.65
Formula: $100/1.50 = $66.65

Then for Sports Arbitrage you would also be placing a second bet:

The amount you would be betting with Sportsbook B, for George Bush to win would be: $57.15
Formula: $100/1.75 = $57.15

So to win $100.00, you would be betting $123.80 ($66.65 with Sportsbook A and $57.15 with Sportsbook B). You would be losing -$23.80, so no bet.

This is a quick illustration on how you can get guaranteed wins playing sports arbitrage. For our purposes, we will not go into the details of setting up a sports arbitrage account. This is however the basics of how arbitrage in general works.
Note: Google Payload – Is based strictly on Pay Per Click Arbitrage.

How To Profit From Pay Per Click Arbitrage Using Google Payload

Pay Per Click Arbitrage
For pay per click, the arbitrage process and profit is a little different. The principals are still basically the same however, but the variables of deriving profit are not. The idea of course is to still: buy low and sell high, as in buying traffic or visitors from search engines for a low price and then directing that same traffic to your website and getting paid for clicks from a higher paying search engine, for the same niche and keywords. Yes, placing Google Adsense ads on your website is the first thing that comes to mind.

So ideally, you can buy traffic for say .03c from a lower tier search engine by placing ads with them, then direct that same traffic to your website that pays you say… $1.00, if they click on an ad for the same niche topic and your profit would be $0.97c.

What Is Required For Successful PPC Arbitrage:
1.) You will need accounts with the various (lower tier) Pay Per Click Search Engines where you can buy traffic for cheap from, often $.03 to .05 center per click or lower.
2.) You also need accounts with the various Pay Per Click Search Engines that will pay you to place their ads and their search listings on your website. These higher tier search engines has to pay you a higher $$$ amount than the search engines where you are buying the traffic from. Your profit is the difference.
3.) You need a website and domain names with a landing page to place the ads. This is where you will be sending the traffic to.
4.) Find niche topics and do diligent keyword research.

Once your landing page website is setup, you will then use the keywords to buy traffic from the lower tier search engines and direct that traffic to your website.

How To Profit From PPC Arbitrage
Example:
– Google Payload suggests you use popular broad niches such as gambling, health and finance. The most important tip as always is Keyword Research and focused targeted ads.
– You buy traffic by placing ads on the lower tier search engines for say $0.03 per visitor.
– You send that same traffic to your website landing page

So if you set a budget for $30.00 per day… you will be getting 1000 visitors to your website. .03 X 1000 = $30.00

What you do with the 1000 visitors is where the science and skill comes in. The 1000 visitors that you buy for $30.00 will be directed to your optimized website. Now out of the 1000 visitors, it is your job to convert as many as those visitors to click on the ads on your website as possible. So say 20% or 200 of the visitors click on an ad or search listing on your website that pays you $1.00, so…

1000 visitors with a conversion rate of 20%, you would profit $170.00
1000 X .03 = $30.00
The same 1000 visitors X 20% or 200 visitors, clicks on your ad which pays you $1.00 = $200.00

$200.00 – $30.00 = $170.00 Profit per day

This is simple math. Alex Goad when presenting his videos and ebook on Google Payload, explains in detail how to exactly fine tune the process allowing you to:

– buy the lowest cost traffic, with examples, links and sources
– which PPC search engines to sign up with that will pay you the highest return

He shows you how you can maximize and optimize your website and landing page to get your conversion rate as high as possible (he includes templates). Yes, you can do this on your own, but he shows you the short cuts he uses and the mistakes he’s made along the way. He also shows examples and illustrations on how different the search engine bid amounts can be… (one example showing where you can buy traffic for .03c for a specific medical item and on another search engine, the same keyword sells for up to $3.00+). So you buy for .03c and place the higher paying $3.00+ ad on your site, where you get a commission for a converted click. He also has examples of his own websites that are converting well.
So, you are wondering… Does PPC Arbitrage work? Yes.
But…

You have to treat this as a business. You have to do your due diligence by researching niches and finding and exploiting the best keywords for that niche as well as testing the proper wording for your ads etc. All this takes a bit of work, sweat equity and effort to setup your website and it will initially cost you a bit of money to get started as you will be tweaking at the beginning to get the formulas right. You have to exercise money management by keeping track of conversion rates and continuously track which niches, keywords and website landing pages work the best. If you take this seriously and follow the guidelines in his program… there is profit at the end of the day.

So although the principles of sports arbitrage and PPC arbitrage are a little different, if they are done properly, arbitrage lives up to its name.. which is, the profit is guaranteed.

So, if you are serious about making money and prepared to do the work required, Google Payload is highly recommended. If you are looking for another ‘Make A Quick Buck Idea’, Pay Per Click may not be for you.

Alex Goad, when presenting his ebook and videos will give you the framework for doing successful PPC arbitrage, all this derived from his own experience. He does not however hold you by the hand. It is your responsibility to tweak and refine the process. Find new traffic sources, (social networking sites such as Facebook immediately come to mind), find unique keywords for your niche, create optimum landing pages for higher conversions etc.

How To Profit From Pay Per Click Arbitrage Using Google Payload

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