The next frontier is among us, it’s here, and that’s mobile. So to become successful in online publishing, what content providers and marketers need is to create a comprehensive mobile strategy, this which informs their audience that they’re relevant.
To realize mobile revenue for publishers, the key isn’t just posting a responsive site design along with some standard ads which has been retrofitted to comply to mobile screens. Publishers are creating a strategy which utilizes the entire mobile experience.
This in a world of hurry up offense, from understanding the …