How Google Can Penalize Anchor Text Or The Backlinks To Your Site

googlelookingatlinksRelevant links coming back from other sites can be an ally in helping your site naturally move up in the generic search engine rankings for your chosen keywords. But if the search engines such as Google concludes that your site is stockpiling links in a way that they don’t like, solely for the purpose of moving up in the rankings, you can be penalized. Site owners are suddenly finding out without notice that their site can even virtually disappear overnight from the search results.

Google recently made it crystal clear …