We As Consumers Live In A Copy-Cat Orientated Society

consumers are a bunch of copycatsWe as human beings by nature will emulate each other, copy or mimic those who we adore, such as our favorite singer or movie star, usually willingly but also at times subconsciously.

Being a copy-cat does has its merits and social benefits however. Imitating someone else helps in building rapport between individuals while creating peer bonds and recognition when in social situations.

Emulating others on a broader scale ranges from processes derived from other non-conscious perception. This after seeing others who are engaging in a certain behavior, will then become …