Blogging has proven the test of time, that it is an extremely powerful medium to promote yourself, your cause or your business. With an effective well optimized blog, you’re able to demonstrate your particular expertise, bringing together readers who has similar interests, as well as providing readers with current pertinent information that they can use to improve their business, their lives or just to pass the information along to someone else.
Top Tips On How To Build A Better Blog
Always Provide Unique Relevant Content
You should be able to naturally increase your blog traffic by providing your search traffic as well as your loyal readers with innovative unique information. So discover exactly what type of problems that your readers are attempting to solve. Then provide them with the resources, information, tools as well as the answers that they need to solve their dilemma.
Provide Accurate Factual Content
When presenting your information, always make sure that you have your facts correct. You will instantly lose your credibility as an authority figure or an expert in your field if you post even just one snippet of inaccurate information.
Make Sure That Your Content Is Well Written
Reading words which are spelled wrong is a complete turn off. When you’re reading a piece of content, and a word is spelled (or is it spelt?) incorrectly, it can completely throw you off your train of thought. Using poor quality grammar will also diminish your perceived credibility or expertise which you’re attempting to portray. Make sure that you or someone else always proofreads each and every post at least three times before you publish it on your blog.
Try Keeping Your Post To 250 Words Or Less
In this day of instant text information where anyone is able to describe their entire life story in 140 characters or less using Twitter, we are now conditioned to read detailed concise useful information accurately in fewer words. No one want’s to sit there and read a 1200 word article containing 40% percent filler words, (whoops guilty).
It’s much easier as well as a lot more effective to write and then post a series of short articles or news items around 250 to 300 words than publishing one long post. Readers will no longer engage themselves in reading long boring diluted information.
Broadcast Your Blog To Everyone
The “shouting out” of your current or your brand new and exciting blog includes telling all of your current clients, your former clients, friends, colleagues and family members that you’re speaking out in text.
Always Post Your Blog’s URL Address
Make sure that you place your blog address on your main site, on all of your personal social media sites such as Facebook and LinkedIn, on your business cards, your corporate letterhead, newsletters, Press Releases and articles, white paper reports, your manuals, and all your outgoing e-mails.
If you’re planning on launching a brand new blog, it’s vitally important that you write about it and distribute it via a Press Release.
Make Sure Your Blog Is Updated At Least Two Times A Week
If you haven’t updated your blog for over a month, then you really can’t say that you have a blog! Blogging is an immediate information portal much like a contact sport. The only way that you can be successful with is is to “participate” by posting frequently.
Use Your Comments Effectively
Make sure that you respond to the majority of your comments as quickly and as concisely as possible, especially if it’s a question. Ask or encourage your readers to write comments about your blog posts as well as writing comments on other related blogs.
Make Your Blog Search Friendly
By default, there will be a lot of people who will land on the homepage of your blog, so help them in properly navigating your entire site with a functional search box, a topic index and a sitemap.
Provide Additional Content That’s Downloadable
Include links or collect email addresses directly from your blog by providing your readers with informative newsletters, articles or ebooks, white papers or other pertinent resources which you have developed.
This is an excellent way of providing useful information along with promoting your business as well. Make sure that you place your identifiable brand packaging on all of the downloadable content, which should include your business name, logo and contact information.
Always Be Analyzing Your Visitor Patterns
Analyze and identify what your most frequently read content is, and then continue on developing additional posts on those topics.
Using A Blogroll
A blogroll on your blog is a list of relevant links to other blogs or websites which you find helpful, and can provide your visitors with additional relevant resources or information.
Invite Your Readers To Subscribe To Your Blog
If the readers of your blog find your information useful to them, they will most likely want to pass it along or want to be informed of your new posts. This is an excellent way of making sure that they’ll receive all of your updated content on a regular basis.
Use Your Blog For Creating Larger Publications
You can use your blog as a springboard for bigger and better content such as an ebook or a book, white papers and articles or instructional manuals and videos.
You’ll be able to do this by writing a series of posts based around a specific focused topic. This will provide your readers with detailed in-depth information allowing you to easily transform and then lead your blog post readers into reading or purchasing further publications.