Making Adjustments To Improve Your Online Marketing SEO
An acutely focused and ongoing online marketing strategy for all businesses and site owners is now required and no longer an option.
The goal is to continuously refine, make adjustments, and attempt to stay ahead of the curve when it comes to maximizing your SEO and social media presence.
If you’ve been in business for a while, it then becomes easy to just do things which worked in the past, doing the same methods since you’ve always done it that way, but change is good.
It’s recommended that you keep track of the constantly moving target which is online marketing, this by investigating and then instigating new changes as often as possible.
The chances are extremely good that there’s a new method or a completely different process, online, which you haven’t tried, or weren’t even aware about.
There’s always a newer, quicker, and a better way to get the same things done more efficiently, creating a path to better profits. So in this ever changing landscape, adopt change as frequently as possible by finding new ideas, and then making a commitment to improve these areas of your online marketing strategy.
Improving Your Online Marketing Presence
• Mobile Website Optimization For Smartphones And Tablets – It’s no secret that smartphones and tablets are now outselling desktop computers and laptops, and are now becoming the instrument of choice to surf the Internet.
So it’s no longer good enough just having a conventional website which doesn’t break when using a mobile device. You now need to provide a site experience which is specifically customized and intuitive to cater to these portable devices.
For instance, because of the smaller screen sizes and the portability of mobiles, specifically smartphones, what’s easier for the users is being able to scroll down a long web page instead of tapping links to go to a new page.
There also shouldn’t be any pages where the users are required to scroll left to right, and all form fields and buttons should be as prominent as possible such as occupying the entire width of the screen.
It’s estimated that there are now more than 48% percent of all users who are visiting your site using a mobile device, so conforming to this is one marketing step which you need to take.
• Maximizing Your Social Media Presence – The majority of businesses just do a poor job when it comes to social media, usually as an afterthought if their budget permits, this especially on Facebook.
For those who ignore their social media followers are wasting a good opportunity, this because not doing so contributes to reaching fewer of these followers because of Facebook’s EdgeRank algorithm.
What EdgeRank determines is which content shows up on their followers news feeds. It will penalize posts which have lower likes, shares, and comments. So what you need to do is determine whether your Facebook Fan page is captivating enough, and if you yourself would become a fan.
If you operate a catering company, for instance, keep in mind that there’s an extremely low percentage of fans who actually need your catering services. So to be more interesting, you should be offering recipes or cooking tips on your posts, or related foodie news such as restaurant reviews, etc.
• Creating New Unique Content For Your Site – Make sure that you add new pages and content to your site preferably several times a week. This will go a long way when it comes to improving your search engine rankings.
One factor that Google has always taken into consideration when determining SEO importance is how frequent, relevant, fresh, and unique the content is that’s being added to your site.
So it’s recommended that you add at least 2 to 3 pieces of fresh unique articles to your site on a weekly basis. This can be an informative blog post, a FAQ section with testimonials, or just adding pages to your site. This will add a positive impact to your readers and the search engines.
• Have A Distribution Method For Your Content – Creating new content on your site is just half the battle won when it comes to SEO. What you also need is genuine “earned” links back to your site.
The first and best step is just by creating excellent content which is worthy of sharing by others. This could be industry articles, white papers, infographics, or videos.
Make sure that you distribute and deliver this content to related business sites, prominent bloggers, press releases, social media, and associated partners. Doing so will help in developing goodwill, build your brand, and increase natural traffic to your site via the in-bound links.
• Making A Marketing List And Sending It Twice – This is perhaps the easiest as well as the most effective method of driving traffic to your site or blog, while increasing repeat readers and building solid relationships and customers.
It’s also one of the most overlooked methods as the majority of businesses will use their e-mail subscribers to send out bland newsletters which announces new product launches or events. They’ll also promote the occasional sale or offer a coupon.
But know that’s not sufficient enough in most cases. You should be constantly communicating with these customers on your list since they’ve taken the time to request more information from you specifically.
So send relevant information to them a minimum of 3 times a week. Make sure that you’re also sending them fresh, informative, and easy digestible content which they can use immediately. Also make sure that you do so in text format.