No one’s perfect and social media proves it, as it’s now a sounding board for the display of imperfection. There’s more time spent on Social Media than any other avenue on the Internet, including email. For this reason, some will refer to it as the virtual bathroom wall.
For these reasons, it’s become a prime target for savvy marketers who are able to capitalize on these personality disclosures. Most businesses now use social media as their ad platform of choice, this to drive focused growth and brand awareness to their business.
As a result, many are claiming that they’ve gained new focused eager active customers. There’s no denying that social media has become the method to interact on a peer-to-peer basis with their clients.
There is a methodology however, when creating an active presence. It’s found that if you’re not careful, excessive usage and disclosure on the various social platforms can suddenly lose “followers” or “likes,” so it’s best to stay within the guidelines.
You’re Constantly Marketing
This is found to be one of the biggest mistakes that businesses make, a social media sin committed by many, a pet peeve of most, and that’s constantly attempting to sell something.
Social media is an information and conversation exchange forum, and no one enjoys being constantly sold something by an ad, a tweet, or on a newsfeed. Constantly posting to promote, is the quickest way of losing followers, or to get that dreaded “unfriended.”
Instead, show your human side, that you’re a real company, this by sprinkling your sales pitches with photos of your company’s latest picnic, funny quotes or images, blog posts, and links to relevant articles which provides value to your industry and your readers.
Posting the same messages over and over multiple times a day, is a certain way to alienate and tune out your audience. The most preferred pace is posting two to three times a day maximum.
Nobody enjoys seeing multiples of the same ads cluttering their newsfeeds, or the same sales messages on Twitter, or the same T-Shirts following them around the Internet.
Sharing information from other sites is easy and a tad lazy, while doing so can also prove annoying by your followers. So avoid sharing the same articles from the common aggregate news sites, such as Mashable or BuzzFeed, etc.
There are numerous others doing so, and it really doesn’t show any originality, or add substance to your business, as they are over shared already.
What most don’t care to see are their favorite businesses sharing information on all things irrelevant, this because they’ve most likely seen it already elsewhere. So instead, be unique and sparse.
The Same Message
Although “retargeting” the same message, ad, or link, may increase your click-through rate, but you’ll also annoy most, and they may decide to block you.
All this constant reposting of the same data is considered digital clutter. What people want to see is new unique activity, this when they’re scrolling down their newsfeeds. So never be redundant.
Lack Of Original Substance
What your customers want to know is whether you’re interesting enough for them to follow you. So constantly retweeting, or sharing the same regurgitation from other sites, just won’t cut it.
You need to tell your followers what your company is about, instead of showing them a lack of originality or imagination. What most recommend is posting “shared” content, once every two days or so.
The focus should be on creating original unique content, this preferably from your blog, or a portfolio item that you can share. Avoid constantly posting images of your face, how great you are, what you’ve accomplished. Also comment or like the posts of others regularly.
This by survey is considered one of the worst of social media etiquette. What’s found annoying is being tagged by someone they don’t know, this in photos or posts, this when there’s no association.
The reason why businesses or individuals will “tag” others is because it’s thought to increase the post’s visibility. What it does is it infuriates them instead, and a good reason why they’ll quickly “unfollow” you.
Prove You Have A Strategy
It’s not recommended that you constantly post random links and share content just for the sake of posting something. Instead, create a schedule of posts that you want to share, while leaving room for some last moment additions.
The best method is creating a profile of who your best paying customers are. Find out what ails them, what their needs and wants are, and how and why your business or product has the solution.
If you’re not sure, then conduct a few online surveys, so you’ll find what their most pressing needs are, and then create a social media strategy based around that. Ask what issues they’re having, the type of content that they’d like to see.
Once you begin creating a tailored social media strategy, think about how the information that you’re providing is going to help them, and they becoming a loyal follower, hopefully a buying customer to your business or concern.
Always Be Relevant
Give your fans and friends a reason to continue to follow you. You can do so by following the trends of your industry, and then keeping them up to date while providing a solution. Provide something they themselves want to share.
Since the entire motive of your company’s presence on social media is to engage with your customers, it also becomes important to trace those who chooses to follow you.
Interact with them by “liking” their photos, comments, and posts, ask them questions while always responding when they reach out. There’s no point building up massive fans, if all you have is a small engagement rate. It’s always better to have smaller yet focused followers, with greater engagement.