Link popularity is an important indicator to all webmasters who seek higher ranking. It gives you a determination on where you rank on the major search engine listings for your relevant focused keywords you’ve chosen and can be absolutely vital in getting you the coveted top search engine listings. While there are other factors to take into account in the overall equation, link popularity definitely figures high on the priorities list and you should concentrate of getting preferably one way backlinks from important authority sites.
First, if you want to check how many other ranked sites are backlinked to you on any particular search engine, enter “link:” (without the quotation marks) followed by the URL of your website and hit Enter. This will quickly turn up a basic link popularity count for you. This is a fairly accurate indication of the number of links that are pointing back to you.
Keep in mind that you will be getting different results from the various major search engines because each search engine ranks link popularity based on their own ranking algorithm. So if a website that links to you has made it onto Yahoo’s listing, but not Google’s, it will only appear as a link in your link popularity rating on that particular search engine.
Also, there are quality filters that may prohibit backlinks from being counted toward your site. This can affect your link popularity rating as well, depending again on the search engine. It can also change with time, as the search engines are constantly adjusting their filters and requisites for link popularity.
PageRank, is Google’s basic interpretation of link popularity. It’s based on a formula ranking sites from PR0 (no link popularity) to PR10 (which only a very few select websites obtain). The problem with Google’s Pagerank system is that it’s only updated once every 3 or 4 months. So there are most likely a lot of sites that link to you which are not yet listed on Google and have not been spidered. They will not show up or add to your PageRank, until Google updates and verifies.
There is also a variety of freeware and shareware programs such as Link Popularity Check 3.0.3, that you can install on your computer and check your link popularity with a click of a mouse. There are also a variety of link popularity websites online. Some can even be displayed on your website, to show link popularity stats as well as your Alexa (website popularity) rating for your visitors to see. This is only recommended if you happen to have a popular, high rating website, otherwise, you are simply advertising that you are not very popular!
Link popularity is fairly easy to check and it is worth keeping an eye on after any promotional campaign. This way, you can see which marketing techniques boost your ratings more and continue only with the successful ones. Now how do you get one way relevant backlinks pointing back to your website? Well, that’s another story.