If you run your Adwords based on targeted website placement or context targeted campaigns, then Google’s demographic bidding may work for you. Why?, well these are the participating publishers who have agreed to give up their demographic information for this purpose, primarily the gender and age of their website users. This information is obtained and based on the visitors who frequent their websites and give up this information when they register. Demographic bidding at this time will be limited to these certain sites within Google’s network because they are the only ones who has agreed to participate, by lending their visitor information. These websites have all agreed to state in their ‘Terms of Service’ that they will or may be disclosing the users’ registration information that is required by Google.
There will be two distinct ways that Adwords can use demographic bidding.
This is another angle, including geo targeting, in which Adwords is allowing their advertisers better options to pinpoint their exact target market. Demographic bidding is another step in allowing it’s advertisers to make effective focused decisions for better ‘bang for your buck’ advertising. This is also a further step and proof that Google is indeed exploiting and attempting to dominate everything that is web. Google is now opening up and pinpointing groups based on revealing website ‘privacy policies’ in it’s attempts to dominate the advertising market.