Essential Tips On Increasing Your Website Exposure
It is not the same old Internet anymore as far as marketing goes. There are new ways to promote your website, that will benefit you by adding extra traffic to your site. The basic concept that content is king along with correct keyword usage, is still the way to go.
The number one Internet marketing plan for drawing customers into your website is the use of a blog. A blog is a continual updated online journal on your personal views or news related subject matters. People that read your blog are constantly aware of your ideas and thoughts, especially those concerning your business or products. The benefit of promoting your company through a blog is the fact that the search engines love blogs. Fresh new content and a few good keywords thrown in will push you higher up on the engine rankings. People will see it and more customers will click to your site.
In your blog, be sure to add valuable customer information such as product information, or business advice. This draws customer interest. In addition, other bloggers may wish to link with to your blog site, and you can draw in customers from their blogs. That will continually feed your ranking and over time; customer loyalty backed by trust will drive your website and feed new customers into your email. However, without RSS feeds, Really Simple Syndication, your blog may be doomed to fail. RSS feeds work by aggregating the information and outlay it to the customer. The customer will need to have a web browser or special software that can read RSS feeds. Most any information is fed into an RSS feed. The good thing about using a web blog with a RSS Feed is that often your information gets to the news media. A well-written blog with timely advice and resources lends you as creditable in your business area. Be prepared, you could have a reporter knocking at your door.
Another area in which you can spice up your website is with the use of PHP coding. One of the drawbacks to using an RSS feed is that because it is a dynamic page the spiders will not catch it quick enough. For example, if it has to wait too long to index it with the code intact, it will just move on. There are things you can do to work with the PHP language, and it will benefit you to learn. With PHP, you can make your pages on the site look like HTML files. Do not forget to use the idea of text links as well. Back links to other great sites is a method you can use for more website exposure. With SEO, Search Engine Optimization, companies use text link marketing to get their site into higher rankings. You can use auctions where you bid only on what you think you need, or through a brokerage, you can buy and sell text links. Just like with banners, you can change exchange links too.
Bookmarking and the ways that you can use them has come a long way. Most agree that getting someone to bookmark your site will lead to future traffic. People rarely ask for a customer to bookmark their site though. There are software programs that you can use to make book marking automated. All you have to do is to provide a link and your customers can bookmark easily. Some Java script software will automatically bookmark your site for your customer. A simple Please bookmark this site button is often enough to get the customer to bookmark. Certain software applications will also add a special icon when the customer saves the site. This makes it easy to standout from the other bookmarked sites. Pop-ups help you to get your customer to bookmark as well.
The better you are at implementing these marketing tools the more traffic you will see, and hopefully the profits will follow. So make sure you learn all you can about these marketing trends and go grab some lifetime customers.