Shhhh… Listen: Your Customers Are Talking To You
1. You can track the exact keywords which will bring you the most visitors, and not only the most hits, but the highest conversion rates as well. Find out the visitors who use the most generic keywords, which will bring you lots of traffic, but that traffic will usually average a shorter stay on the site, with poorer conversions. Obviously the longer your visitor spends on your site, the more likely they will buy something or click on a banner or ad. Analyzing all that data allows you to see exactly which keywords are the most effective for you.
2. You can see the average amount of time that your visitors will spend on your site. Due to whats known as latent conversion, this will show you a good indication of how your business will be in the upcoming months. If your visitors are taking their time, then look carefully, because that will tell you they’re really interested in that portion of your site, and will most likely come back to complete the transaction.
3. You will also be able to see how soon your traffic is leaving your site when they hit your landing page. And if they are exiting within seconds, then you know you have a problem. As soon as your visitors get there, you want to reinforce to them that they’ve found the right place. You need to make sure the exact keyword the visitor clicked on is associated with, and also strongly connected with the web copy of that landing page, and throughout the entire experience. You just paying attention to that detail could get you anywhere from an 20% to 50% improvement in your conversion rate.
4. You can see where the visitors are exiting your site. This is important when your visitors are leaving your site in the middle of the checkout process. If you are seeing a high rate of users, with their shopping carts full, leaving on a particular web page, you can then pinpoint exactly what’s costing you sales or conversions.
• Say that they’re leaving on the web page where you’re explaining the shipping costs, then you might find out that your shipping is higher than your competitors etc.
• If they are leaving your site halfway through the filling out the buyer’s information process, you might consider that your questionnaire for your buyer is way too long.
Web analytic’s puts you in an excellent position to see what’s exactly working on your site and what’s not. It’s a way to see where you need to make improvements or changes, and then easily measure how effective those changes are.
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