So you’ve finally got that perfect design for your mobile site in place and its gone live. But what may perhaps be more important other than it’s functionality and visuals is making sure that your newly created site is found by the ever growing mobile users.
You’ll also need to make sure that your new mobile site doesn’t interfere with the search or the online presence of your primary traditional site which is available for the regular site visitors.
Enter Mobile Search Engine Optimization
According to a recent study which was conducted by Google, which tracked the new mobile movement by understanding the habits of smartphone users, they found that over 70% percent of these smartphones and mobile device users actually used search engine sites to find information.
It also revealed that over 82% of those searches which were conducted by the smartphone users were for ecommerce based intentions such as searching for products, services or prices, usually resulting in a purchase. The searches were also for finding information such as address locations of local businesses and services.
So if you currently own or plan on developing a mobile presence on the web, it’s vitally important that you focus on using mobile specific search engine optimization for your site.
Strategies Specific For Mobile Based SEO
Search engine optimization for mobiles are not completely similar to the SEO optimization tactics which you’d use for desktop based websites. The majority of the same general rules and principles of SEO success does apply however.
The accessibility to the mobile Search Engines themselves, as well as relevant and to the point site content, optimized “buyer” keywords and short exact links all play an important role in mobile SEO, albeit a few additional tweaks.
For instance, when you’re looking for mobile optimized keywords, the mobile search query strings which are performed by the smartphone users are usually more precise and to the point for obvious reasons. The searches entered on average are approximately 24% percent shorter than the searches performed from a desktop or a laptop computer.
Because of the mobile web’s prominent usage and popularity, for SEO purposes, Google now even provides a filtering option that’s specific for mobile devices, which is available in their keyword tools.
It provides mobile based statistics for keyword competition, along with global as well as local based monthly search volumes etc. Local search trends are also specific to the mobile device filter that’s selected.
Excelling with your mobile SEO efforts however don’t just end at how accessible or how easy it is to navigate through your mobile site, or how much smarter your keyword selections are.
Mobile Coding Is Important
It’s also extremely important to make sure that your mobile sites coding is valid as well. You also need to be aware of the different types of operating systems which are used by the various mobile devices on the market and ensure that your mobile site is able to support them. So following exact standard coding is extremely important.
What these various browsers will do is parse through the mobile sites code so it can determine the relevance of the search. So if you have any coding errors on the site, it can then potentially result in broken pages as well as a lower site ranking in the mobile Search Engine Results Pages.
That’s not totally unlike traditional SEO practices, but it’s a lot more important because of the immediacy and urgency of the mobile searches and usage in general. What’s created is a lot less room for errors.
Mobile Design Architecture Meets SEO
Your mobile pages needs to load quickly, be easy to navigate and be direct to the point. You can’t afford to make any mistakes. If there are mistakes, your search rankings will be affected and you will lose hungry mobile site visitors.
Good functional mobile design along with precise mobile SEO goes hand in hand, much more so than the traditional “desktop” websites. Precise site architecture in mobile sites is a vitally important consideration.
Mobile Specific Sites
While at one time it was necessary and important to have sites being able to detect the various “mobile user agents” by serving up the mobile sites URL, you’re now able to use the same URL by using the rel=canonical tag.
It’s important to make mobile SEO an absolute priority, as Web professionals helps in information discovery. But that’s only part of the challenge. It’s not enough just to be mobile, but you also need to act and think mobile as well.
The design along with the makeup of mobile sites will usually show your content, or display your products and services that you’re wanting to be consumed by the mobile users.
Mobile is also able to provide all businesses as well as site owners with the opportunity to be able to actively and directly interact with their users. That’s where your mobile marketing efforts come in, and there are now a variety of excellent ways to do so.
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