Mobile Monopoly - Why Mobile Ads Suck
Aug.28.2010 
Best Unbiased Reviews, Business and Technology, Internet Marketing, News and Current Events, Product Reviews, Social Media 
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First, A Review On Mobile Monopoly - The Program
In a nutshell, it is a training and coaching course that shows you how to make money online by creating and sending advertising campaigns to mobile phone users. A Clickbank product (nope, nothing wrong with them) … enough said?
Sorry, No link here… go find it yourself.
Why Target Mobile Phone Users?
Well, the answer is simple… There are currently over 5 BILLION cell phone users worldwide, and more users are switching to smart phones on a daily basis. Cell phones are not only only used for voice communication anymore, but they are also used to send text, multimedia messages and accessing the internet.
If you have a business that sells products or services, just imagine the impact you can have on your businesses bottom line, if you could advertise or market your goods in front of millions of local mobile eyeballs for cheap?
Some indications why mobile marketing is the next BIG Internet Marketing Wave…
* Google recently spent $750 million and acquired Admob (a mobile advertising platform).
* Millions of websites are now going MOBI (becoming mobile friendly).
* The mobile population worldwide is 5 times larger than the Internet population.
* Mobile Facebook.com currently reaches 150 million users per day.
* Apple now calls themselves a mobile company
So, without a doubt the mobile market is HUGE! But unfortunately, there are not very many coaching programs that actually teaches you how to make money in this market.
If you were around in 1995 or so, you missed the initial wave of Internet marketing. Making money online from users on the internet, selling online digital goods and tangible goods to consumers by housing them on your website. Then came the social revolution around 2005. Social networks were forming, and a new method of internet marketing was developed, based on ‘peer to peer’ interaction. Now, the latest and greatest form of internet marketing is mobile marketing. Time to get in on the ground floor…
The Mobile Marketing Truth
Truth of the matter is that in order to make money in mobile advertising, (just as what we’ve all learned with PPC) you have to be willing to set aside $XXXX of money to lose/test with. That is the only way you can get a real set of numbers to use as metrics and conversions to base your offer against. There is no other way to do this without losing money.
Mobile Ads Are The Biggest Money Wasters To Internet Marketers… But If You Must
One method that works is creating an app, then targeting your mobile ads for that specific device, *giving* the app away for free in your ad, and then using that list of new members to promote to later - if you’re lucky enough to get them to convert.
Mobile Ads… Why They Suck
Many never make money from the mobile ads at all, but they do it to test to see how well it will do, or they test it to find two or three ad types that resonate (even if they convert poorly) and scrap the rest.
But these companies have thousands to spend on advertising and don’t mind blowing $5,000 on a test. They actually set aside money for *experiments* like this. This is the only way they can figure out what works. They have this kind of money to BUY their way to successful campaigns. So any person that tells you that they can (more or less) guarantee your success with mobile advertising (or any kind of advertising) is straight up lying to you. The advertising and promotions industry is hundreds of years old, mobile ads are only the newest vehicle. Testing, testing testing were needed back then, and are still needed now.
Making Money In Mobile Marketing
If you want to learn how to quickly start making money in mobile, then look to do mobile marketing, and not mobile advertising. Try this for a quick start.
Mobile Marketing
- Drive targeted traffic to a squeeze page
- Collect names, email addresses, and mobile numbers of the users
- Build a small list (approx 500 - 1000)
Use that list as leverage and offer local businesses or CPA offers, to promote their business to your list.
Mobile Is For Midgets
We all seen them or use them. The screen is too small, the keyboard to text anything on an iphone/itouch or smartphone are too small. Unless you have small delicate fingers, it takes too damn long to type in anything and usually punch in the wrong letter. They are a pain in the ass to use. So keep everything short, prompt and too the point. The mindset of a typical mobile user is different from an internet user. Collect quick short information and market to them later.
Nothing Ever Changes
We have all read, heard the stories of the original “Gold Fever” back in the 1800’s. This is when every Tom, Dick and Harry got “Gold Fever” and went up in them thar mountains to make their own fortunes, by mining and extracting gold in hopes of getting rich. Almost all of them didn’t. Most died from their efforts, or went broke.
So Who Got Rich?
Who got rich were the ones who created the hype, sold the maps, the mining equipment and hardware:(pans, picks, etc.) and made up the unreal stories to the prospectors, on how to make a killing. They sent them out with $$$ shaped gold dust in their eyes.
Mobile marketing is not any different. Mobile marketing is the new “Gold Mine” for internet marketers, who dream of making a financial killing. They will spend thousands to hopefully make a quick buck from the so called gurus, spend thousands on mobile marketing ads, and surprise… NOTHING.
Some Tips For A Successful Online Selling Strategy For Tangible Products
The first attribute of a successful selling strategy is a website that provides information about the products and the service they are providing. The advantage of that is we can sell those products and services online. Selling is a talent to be cultivated. It requires a lot of understanding to find what the customer is looking for and then fulfilling his needs.
It is very important to get the complete attention of the reader. The content of the message should be able to make reader think. This can be achieved by using power words, along with color and visuals. Once the attention is grabbed, it should be retained till the end of the message. The customer should be prompted to take some action and their involvement should be sought. They can be made to sign up for newsletters or can be made to take the survey by visiting the company’s website.
The Internet Is Your Best Salesman
The consumer should be convinced to buy the product. All the features of the company should be specified, with the more relevant ones on the top. They should be explained logically through these points how the products will fulfill their needs or solve their problems. It does only by convincing the customer about this will motivate them to buy the product. They should be made to understand what wonders the product can do to him. Strong emotional words should be included in the sentence. The customer should either fear the loss of the product if he doesn’t buy it in time or he should be given the greed of the advantages the product can provide. These reasons will create an emotional impulse and will make them think that they have no other option to buy it. They will have a logical reason to make the purchase. The emotions of the buyer should be manipulated with words.
Something like limited edition or limited period offer will create a sense of urgency. The customer thinks that he should get this product somehow. Its nice to have sales often, especially to clear out old inventory in the name of some offer. The products which have an obvious damage should be sold out at a special price. But the damage should be mentioned to the customer. If its not mentioned, the first time the customer will be tricked into buying something, but he will loose trust and wont come back again.
Always hold seasonal sales and offers. Since all the competitors will be giving out different offers to attract customers, its a good point to have one, too. But it should be remembered to not to imitate anyone. Only a unique offer will make the customers not go to the competitors. Once in a while offer free shipping offer also works. A condition like if a customer spends particular amount of money, all items will be shipped for free. This is another attractive deal which will surely tempt the customer. Thanks to search engines and online stores anything can be purchased from the comfort of the home. Give away free sample to the customers or keep a pre-sale price for introductory products. The customers wont think twice to spend a little money to try something new.
The ending of the sales message is where most people mess it up. The whole efforts will be wasted if the customer gets a second thought. He should be convinced, by nice words, to buy the product till the very end. The content should be arranged with care. The key is to tell the customer what to do exactly after he finishes reading the matter, like Grab the golden opportunity now or pick up the phone and dial the number right now, etc. Do not include links or short advertisement of other products or services. This will shift the focus of the reader and he might have a second thought. A list of the existing customers should be maintained and from time to time special offers should be mailed to them. So basically the whole idea is to influence the mind of the customer until he buys a product.
Interested In Wood Floors? How To Choose The Right Floor For Your House
Everyone dreams of living in a beautiful house. Once you have the house, you’re often bewildered with different decorating ideas. It’s a good idea to start at the basics. Good flooring forms the foundation of any decorating theme. So it’s vital to get the flooring right. One aspect is selecting the right materials.
The various rooms in your house may need a different kind of flooring. You have to pick the flooring depending on the use for the room, your lifestyle and your finances. Before you get floored by the number of choices available in the market, it’s a good idea to know what you’re looking for:
Your location
The location of your house is an important ingredient in your purchase decision. Do you live in a warm or cold climate? Do you have flooding or fires near your area? Studying these factors will help you make the right decision. Here’s an example. Knowing that your house is situated in a moist area will give you a wide choice of flooring to choose from. You should probably pick material that will not rot away like stone, granite or marble. However, if you live in colder climes, then you can use a carpet or plain linoleum for the kitchen.
Your tastes
Your house should reflect your style and tastes. Do you like contemporary designs or a more traditional look? If your budget allows it, a hardwood flooring goes with almost any interior decorating idea. Bamboo floors or laminated floors are a cheaper option. Youll find it easy to clean a laminated floor as a good wipe will take care of it. You dont have to use oil or excessively scrub it.
Check the foundation
You need to check the foundation of the house before you buy the flooring. You will want your flooring to remain firm and stable and not cracked or chipped. Firstly, fix the foundation of any defects. Only then will the new flooring look good. If there is going to be quite a lot of family traffic you will want to ensure that it is resistant to wear and tear.
Garage flooring
This is one room in your house that is most neglected. The right flooring can change this room completely. If your concrete flooring is unprotected, you will end up doing repairs pretty often as it will crack. Moisture can be disastrous for your garage flooring. Well laid out flooring can be a pleasure to look at. Further, you will want your garage to be safe and clean.
Your budget
It’s always best to stay within your budget but look for quality material. If youre looking for a good discount go to a materials wholesaler. They usually sell in bulk so you get to save in the bargain. Remember, don’t count the pennies as compromising on quality can cost you later when you need to spend on repairs. Do you homework prior to going to a hardware store as you need to know what youre looking for.
You can take your pick amongst various materials for your flooring. Let’s take a look at some popular flooring options:
1. Hardwood floors- These are ideal for most homes but these floors are sensitive to climatic conditions. Wood tends to contract and expand depending upon the weather. They are also prone to water damage and require maintenance.
2. Marmoleum- This is made from material that is organic. As an environmentally friendly option this is easy to take care of. Not only is it durable but it is warm and comfortable to walk on.
3. Bamboo flooring- This is one of the most durable in the market today. It looks good and comes in different designs. Your rooms will look elegant and beautiful. Bamboo flooring can be dyed to look like wood. This is environmentally friendly and is commonly found in nature.
4. Rubber flooring- If you are into sports or if you have a toddler at home who is just learning to walk, then rubber flooring is ideal for you. This reduces the pressure on your heels and knees. You will not get hurt if you fall on rubber flooring. Interlocking rubber tiles are easy to assemble on the floor.
Picking the right flooring is very important. You can use different kinds of flooring for different rooms. For example a children’s room can have a rubber floor while you can pick wood for the main living room. By customizing the flooring, you get the right fit. Any room requires a good floor to act as a foundation to the rest of the decor. So keep your interior design in mind, while selecting the right flooring. The design should not clash with the floor. Keep your house beautiful and elegant and most importantly let it reflect your unique style and personality.
Review On ‘Registry Cleaning Software-RegDefense’ An Excellent Windows Registry Cleaning Software With Free Trial
The need for a registry cleaning software: The system that is in charge of accurate and efficient functioning of a computer is the Windows Registry System. Hence it should be kept in a good working condition by using Registry Cleaner programs. The Reg Defense: Its principal features are: error reporting, backup/restore, profound scanning, scan log, registry optimize, start up manager, registry compactor, 64 bit compatible and registry defrag. This is the most powerful program that can help manage those problems you are having with your computer. This product is thought of as the #1 registry cleaner on the market because this program can detect corrupted files no matter what log they relate and then it gets them all repaired, in addition it will find the problems which are causing slow start ups, errors and freezes and eliminate them automatically, which breathe into your computer a whole new life with the highest performance. Other features include: Bulk Computer Licensing, Tweak System Manager, In-Depth Scan, Fix Invalid File Paths, Fix Invalid Shortcuts, Empty Registry Keys, Invalid Class Keys, Invalid Font Files, User Settings, Increases Performance, Computer Speed, Disk Space, Computer Life, etc. So if you are looking for an answer to all the irritating problems you are facing with your computer Reg Defense is the program that you want for your computer. It will eliminate all those irritating invalid entries, damaging files, freezes, slow start ups of windows and error messages, and make your computer as good as a new one. In addition to all the good benefits that this products has, the technical support by the manufacturers is available to you every day of the week and at any time of the day.
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Get Ready Set Go For Cyber Monday - Online Shopping Deals During The Holidays
Oct.13.2009 Best Unbiased Reviews, Business and Technology, Movies Videos and TV, Product Reviews, Social Media (0)|
Looking For Those Last Minute Holiday Gifts One great benefit of last minute shopping is that most of these online vendors will ship these gifts directly to the friends or relatives address or workplace. Some will even offer these ’shipping options’, within 24 hours or less after making the purchase. These shoppers may however have to pay a premium for the express shipping, but its obviously worthwhile. Avoiding Those Awful Holiday Crowds By Shopping Online You can shop online when it’s convenient for you. The most typical crowd related problem you may experience is busy, slow loading websites which are overcrowded with website visitors. But waiting a few extra moments or going online during the late night hours usually solves the problem, as you know the internet never sleeps. Additional Benefits Of Shopping Online During the Holidays One other benefit shopping online is you can purchase gifts and items from stores that may not be located locally. Holiday shoppers who just limit themselves to neighborhood traditional stores also limit themselves to products only available from them. These shoppers can only buy the items which are just physically found in the store, while online shoppers can search for and find stores from around the world at any time. This can be useful for shoppers looking for specific hard to find items.
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Electronic Cigarette - E-Cigarettes Contain Real Nicotine Without The Tar And Toxins
Oct.07.2009 Best Unbiased Reviews, Business and Technology, Health and Medical, Product Reviews, Social Media (0)|
If you are a smoker, then you can finally smoke anywhere you want. This means indoors, in your house, malls, restaurants, bars, planes, anywhere that smoking’s been banned, as there is no actual smoke. The Smart Smoker E-Cigarette is a completely electronic smoking device, that looks, feels and even tastes the same as a cigarette, without the hazardous risks and effects associated with the tar and other deadly toxins in regular tobacco. Smart Smoker E-Cigarettes now gives you the freedom of fulfilling your nicotine craving at anytime and anywhere, while saving you thousands of dollars a year! Regular Tobacco Is A Thing In The Past Electronic cigarettes or e-cigarettes are a relatively new product available on the market. They’re designed to look as well as feel like a real cigarette, even down to it emitting nontoxic artificial smoke. They however do not contain tobacco. What the users do is inhale a pure nicotine vapor which also looks like smoke, without any of the deadly carcinogens found in real tobacco smoke, which as you know are harmful to the smoker. And we also know about the dangers of second hand smoke. The E-cigarette, is a cylinder with a nicotine cartridge, which contains pure liquid nicotine. When the user inhales, a built in battery powered atomizer then turns a small amount of the liquid nicotine into vapor, which you inhale. Inhaling the pure nicotine vapor gives you the smoker the needed nicotine hit instantly, rather than minutes that nicotine patches or gum takes. Also when the smoker inhales on the e-cig, a small LED light at the tip of the e-cigarette will also glow orange, giving the full effect and simulation of smoking a real cigarette. The nicotine itself even comes in different strengths. Most of the electronic cigarettes come in full, medium or minimal strength, which is designed to aid you in kicking the habit forever, if you choose to apply the gradual reduction. The main advantage of electronic cigarettes over nicotine gum or patches is that the nicotine hit is instantaneous. Another reason why gum or patches don’t work is because the smoker misses the actual inhaling of smoke from a cylindrical object, which of course the e-cigarette provides. The e-cigarette will also save you money. The nicotine cartridges are a fraction of buying regular tobacco cigarettes. Although you will have to initially invest in purchasing an electronic cigarette kit, you will save money in the long run. As e-cigarettes are becoming more and more popular, you will see them used increasingly in malls, bars and clubs, or anywhere there is a smoking ban. The Smart Smoker E-Cigarette Kit Contains The Following: The E-Cigarette Comes in 2 Parts: Buy The E-Cigarette Here
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Get Free No Obligation Business Insurance Quotes
There isn’t no denying that the success of any business, large or small depends on a sweat equity, hard work, and a bit of luck by the owners of the company, and the group of employees. But its also well known that one unfortunate disaster can wipe out those efforts, and bring all those years of hard work and profits to a halt. So, to avoid such instances, you need to properly insure your business. Get free business insurance quotes from various vendors.
There are plenty of business insurance companies out there, which all have policies that will combine protection for the property of the business, as well as the liability risks, all in one package. You can also just get separate, specific coverage as well. An insurance policy of this type is known as a business owners’ policy or (BOP). Larger companies are able to purchase commercial package policies as well.
BOPs may include property insurance for the buildings, as well as the equipment owned by the company. If there is any type of loss of income, due to the disruption of operations to the business because of any type of unforeseen accidents, such as fire, that will be covered under the Business Interruption Insurance.
Get low cost Business Insurance quotes! FREE - from multiple vendors. No obligations.
There are also liabilities, which will cover the company’s legal responsibilities, if there is any harm cause to others on the business premises. It is based on the result of your company’s potential failure to perform business operations. It can also be based on bodily injury, as well as property damage, which may be caused due to defective products, any faulty installations, and/or any errors in services provided.
However, BOPs usually do not cover professional liability, insurance for company automobiles, worker’s compensation and health/disability insurance. Separate policies are required for and are available for these professional services, the vehicles and employee welfare. Generally floods, acts of god, such as earthquakes, and unforeseen terrorist attacks are not usually covered under business insurance.
Getting Protection Against Flood Damage
If your business or office is in a flood zone area, you then definitely need some type of flood protection policy. These policies will provide coverage and protect you against floods. First, try to find out if your place of business has been hit by a flood in the past. Make sure you prepare yourself in advance to make up for any losses. Otherwise you may be in trouble.
Protect Yourself Against Earthquake Damage
Earthquakes are also not usually included in most business property insurance policies, such as a homeowners or business owners’ package policies. Special Earthquake Insurance Policies for homeowners or Commercial Property Earthquake Endorsements, for businesses, will cover you if you happen to live in an earthquake-prone area. Keep in mind that these earthquake policies will usually have different deductibles, depending on the area.
Business Interruption Insurance, which will reimburses your company for any loss of income during a shutdown, will usually just apply only to the damage that’s covered under your business property insurance policy. There will not be any reimbursement for any loss, due to the closure of the business because of the earthquake. But the earthquake coverage policy should cover that.
Protect Yourself Against Potential Terrorist Attacks
In the US, any losses suffered due to any acts of terrorism, is covered for businesses who have optional terrorism coverage. It will come under the ‘Terrorism Risk Insurance Act’ of 2002. There are however some exceptions under workers’ compensation, which may include injuries and/or deaths due to acts of terrorism.
Get low cost Business Insurance quotes! FREE - from multiple vendors. No obligations.
What Is The Macrobiotic Diet And What Are It’s Origins
Jul.29.2009 Best Unbiased Reviews, Celebrities and Entertainment, Health and Medical, Product Reviews (1)
To practice this properly, here are the origins known as the Zen Macrobiotic Diet: The Macrobiotic diet was originally developed in Japan, by Dr. Ishizuka, who at the time was suffering from skin as well as kidney diseases. So in order for him to restore his failing health, he did extensive research from two books: Chemical Theory of Longevity and Diet For Health. Yukikazu Sakurawaza, who succeeded Dr. Ishizuka, integrated the two theories that included both western and eastern philosophy, and then named it … The Macrobiotic Diet. The philosophy of the diet is derived from the principle that everything in life is made up of two opposing forces: This is known as the ‘yin and yang’. The yin is known as passive, silent, dark and cold, while the yang is: active, hot and heavy. So the foods in the diet were categorized as either “yin” or “yang”, or a combination of both. Some of the guidelines of the “Macrobiotic Diet”: • Brown Rice Cereal is the main component of the program and main ingredient. How Does Macrobiotic Diet Work? It is believed that Hippocrates originally used the word “macrobiotics” to describe certain people who lived a long life, and were very healthy as well. Macrobiotics is also found in text written by the writings of Aristotle. They have also referred to ‘Macrobiotics’ as people who enjoyed great longevity. It’s believed that the longest living cultures throughout history, particularly the Japanese, has followed this way of living. Other examples are the Incas and the Chinese Han Dynasty. It has also been recently adapted by the Western North American culture. The macrobiotic diet consists of eating very healthy natural foods. But not necessarily raw foods. The main staple as mention is rice: brown rice to be exact. The basic foods of the “Macrobiotic Diet” include the following: • Tofu and tempeh In order to eat healthy and to balance the diet, it’s important you eat using the exact combination’s. Always make sure you sustain the right “yin and yang” principles of good digestion. The Macrobiotic diet avoids or moderates the following foods, as they are considered to be too “yin”: avocados, eggplant, tomatoes, spinach, peppers, beets and potatoes… as they must be balanced out. |
All About The Chinese Diet Teas: How Safe Are They A Word Of Warning?
Chinese diet teas for a while now have been considered a great source for dieters looking to lose weight. In fact, there a now a lot of companies that are manufacturing and distributing tea as “Chinese diet tea”, for anyone who is wishing to lose weight naturally. The main reason for this claim is that Chinese diet tea in particular, has only 4 calories per serving, but the caffeine in the diet tea is potent enough to increase bodily functions to help burn a lot of calories. It’s also believed that the polyphenols agents in the diet tea helps in the digesting of fat, thus making Chinese diet tea a diet.
So Chinese diet tea, also known as: slimming tea, fasting tea, super dieter tea or weight loss tea, comes in different names, but all does the same basic function - drink this tea and you will lose weight. However, many diet experts note that what you’re actually drinking is a plant that’s based on a laxative that can actually cause certain disorders such as: nausea, diarrhea, vomiting, cramps or even fainting, if consumed in excessive amounts.
The (FDA) Food and Drug Administration has stressed that certain laxative teas, that contain one or more of the following ingredients: senna, aloe, rhubarb root, castor oil, buckthorn, and cascara, all products derived from plants, have been used to relieve constipation or promoting bowel movement. They are all deemed effective with controlled occasional use.
The problem occurs when these “Chinese diet teas” state that frequent bowel movement is used to prevent the absorption of calories, which is not healthy. There has been studies showing that laxative-induced diarrhea doesn’t reduce absorption of calories because laxatives do not work in the small intestine, where calories are absorbed. It works on the colon, situated in the lower end of the bowel. Another misconception regarding Chinese diet tea is that steeping the tea longer than recommended, can help lose weight faster, wrong, it just makes it more potent.
For those first-time users of Chinese diet tea, who drink more than what’s recommended, symptoms such as vomiting, stomach cramps, diarrhea and nausea are the common disorders, and can last for several days. When these laxatives are used continually, dependency causes bouts of abdominal pain, chronic diarrhea, and constipation. In more severe cases, chronic use can cause fainting, severe dehydration and electrolyte disorders.
Because of these concerns regarding “Chinese Diet Tea”, not to be confused with regular Chinese Green Tea diets, the FDA is now considering the manufacturers of “Chinese diet teas” to place a warning label on all of their products stimulant laxatives. It’s also important those who are drinking Chinese diet teas for diet purposes must read the recommended directions carefully. The words indicating ‘Warning” must be given strict attention.
The Different Types Of Student Financial Aids That You Can Apply For
There are a lot of different types of financial aide for students wanting to further their education by attend a college or university. While there are some that are ‘gift’ aids, which do not need to be paid back, there are also other types which are more common. The most common are student loans from a financial institution or private organization, and are needed to be paid back once the education program is completed.
So generally, student financial aid programs are grouped into the following categories:
- Grants
- Fellowships
- Scholarships
- Student Loans
- Work Study Programs
- Waivers
So you’re wondering what the primary differences between these different student financial aid programs are. There are many who can confuse the differences between a grant, scholarship and fellowship.
The differences between these financial aids
Grants, Scholarships, Fellowships
A grant is known as a ‘gifted’ financial aid for students, and these loans do not have to be paid back. Fellowships are funds that are awarded to graduate students in a college or university. A scholarship is a financial aid which is awarded based on a students particular merit or academic achievement.
Both fellowships as well as scholarships can be classified as grants. These financial aid terms are quite similar and are usually used interchangeably when representing funds that are gifted to students. They are basically ‘free’ money to help pay for their college or university studies.
Student Loans
A student loan is basically a financial loan which are offered to students wishing to pursue post secondary education. The money that’s received is required to to be paid back once the student has completed the study program. Although there are some student loans that are offered with zero % interest rate, mostly by charities, religious organizations and different associations, the majority of student loan programs have repayment provisions as well as a small repayment interest rate applied to it.
Work Study Programs
Work study programs provides the student with part-time jobs that enables them to earn a portion of the post secondary tuition cost and expenses through employment at the institution. Many of the colleges and universities will offer jobs to their students where they will be able to earn their school fee or part of their living expenses.
Student Waivers
Under certain circumstances, colleges or universities may allow certain students to attend courses without paying a tuition or other costs. Certain student eligibility requirements must be met however in order for them to be eligible for the waiver.
The ideal situation for all students would obviously be receiving either a: grant, scholarship or fellowship, to aid their monetary needs. Although there are a lot of different scholarships that are available for students to apply for, beware of the ‘Scholarship Scams’ that are out there. If you have to pay a small fee up front to apply for or receive a scholarship, most likely it is a scam.
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