So Steve Jobs of Apple in conjunction with it’s introduction of the new iTouch, announced a $100 Store Credit “rebate” for all iPhone owners who bought an iPhone when it first came out earlier this year. The early loyal followers had enough faith in the company and product to buy the iPhone early, even if it did cost a pricey $500 to $600 for a fancy little wireless phone. It’s a good gesture by Apple, but there has to be an ulterior motive to do so.
Third, we are making the right decision to lower the price of iPhone, and even though the technology road was bumpy, we want to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Since our early customers trusted us, and we must live up to that trust with our actions in moments like these.
So if you take that at face value, it has to be considered a great gesture by Apple to the early buyers and believers, without them, the successful iPhone launch would of been a complete bomb. But the rebate itself is a credit and not cash back…
The $100 credit rebate does not really go a long way in Apple stuff. Hundred bucks can get you a spiffy keyboard or a mouse. It can get you an iPod shuffle or almost a set of spare headphones. It will buy you almost a complete Bluetooth headset etc etc. These are just the affordable items. Apple is banking that most people will use this $100 rebate on something a lot more expensive, (:cough: itouch :cough:) or how about a Mac mini or an expensive but oh so worth it MacBook Pro or even an iMac. Either way, the money is going back straight to Apple. So it can be viewed as an incentive to buy more great Apple merchandise.
cMon ol chap.. cheer up, your on video….