What Google absolutely adores is new and unique Web Content that’s trendy, relevant, and thus engulfed by their searchers. Once you comply to this request, your blog should then begin to get indexed better by the various search engines.
You should also be aware of the different options of content manufacture other than sitting down and writing articles. What “content” encompasses in this case are the various formats of online media, and why your site shouldn’t be limited to just one.
So what you need to do is branch out and entertain the various content formats which the search engines crave, while taking advantage of the reaches that doing so offers.
As a result, you’ll be significantly improving the appearance as well as the functionality and the variety of your site. What should be considered are the following options of acceptable content.
The Use Of Infographics
Infographics are images, but what these images contain are primarily text which describes a topic, a niche, a theme, or a process. Essentially, they’re designed to be entertaining while being creative and informative, graphically representing written content in an easier to read format.
If you have skill in this area, you can then just create your own infographic, or you can just add existing ones which are created by others, and then place them on your site if you feel they can enhance or benefit your readers.
Doing a simple Google search in “Images” will give you a myriad of examples. Alternately, you can search on Pinterest which is an excellent resource when it comes to images to share. When you’re posting your graphic, make sure that you always give credit to the original author.
If you’re interested in creating your own infographics, it’s not just a matter of finding and then copying what’s already existing. But if you do happen to create one, then you can potentially receive a lot of exposure. Just make sure that you keep it as visually attractive as possible and the information factual.
Showing Video On Your Site
Videos on your site are the most popular and easiest form when it comes to visual content. They appeal to a wide demographic range of people, as they’ll usually prefer to watch moving pictures with sound instead of reading content. What videos do is they’ll add a better dimension to marketing while attracting a larger varying audience of visitors.
On YouTube, for instance, there are millions of people who upload videos on a daily basis either for their business, or for recreational and entertainment purposes. As a result, the demand for niche specific videos are always in demand.
To begin, consider creating your own videos to display your products or service. They’re now extremely easy to produce, as they no longer need “professional” grade audio and video equipment.
You can now just film it yourself by using a standard HD camera, load it on to your computer, and then upload to YouTube. You can also download software platforms such as Camstudio for free, which is a basic screen capture program to create videos.
Offering concise visual information that your audience is wanting to see, such as: how to use a specific product, helpful tips, reviews, tutorials, and other ideas for their consumption, should draw in viewers. At the very least, your can embed videos from YouTube, and then add them to your site.
Make Sure To Use Images
Images, as in still pictures is also an excellent and popular form of visual content. The best of images will evoke emotion from your site visitors while adding variety and interest to your web pages. Bland is a website which offers just written text without pictures.
When choosing your images, think about who your target audience is, and what your content theme is. Use images which would endear them to view and read your article. If you have a corporate site, then include employee photos, products, or graphical depictions of what you offer.
If you offer products for sale, then use images to convey them in a way on how consumers can use the product, as well as displaying what benefits they’re able to derive from them.
Providing Actual Case Studies
Doing case studies have proven to be an extremely effective method for businesses who happen to offer services. They’re able to provide the visitors with actual proof that their particular service can, or has positive affects on their current customers who uses the product.
For instance, if you offer web design, internet marketing, or SEO services, you can then provide a case study based on comparing a customers results, which includes the “before and after” stats when they initially began to be your client.
Case studies closely resemble product reviews since they both offer genuine unbiased proof. However, where case studies differ from testimonials is that they don’t originate from the consumer, but from you.
Showing Product Reviews And Testimonials
You must know someone who’s purchased your product or service and has absolutely loved it. If you could get a testimonial from them, what they’re able to do is provide actual social proof to whatever you’re providing or selling. Actual unbiased endorsements from other buyers, their peers, are the best method to increasing revenue.
Businesses are able to expand their online reach by creating and then implementing brand ambassadors who’ll go out and then recommend their brand to their friends.
These “friends” are also much more inclined and likely to purchase the product after they hear their friend’s recommendation, rather than they taking the company’s advice.
This is the very dynamic which makes unbiased reviews and genuine testimonials so effective. If you don’t happen to have any, then contact your customers who you know are happy with your product, and then ask for one. You can also offer some type of an incentive to sweeten the deal a bit, if needed.