Before you start writing anything, you need to know your target market better then they know themselves. This may sound a little simplistic but here is a quick question? Can you answer these questions about your niche market?
1.) What bothers them? What keeps them up at night and what constantly worries them?
2.) What do they fear?
3.) What are the current trends occurring in your market.
4.) What makes them angry, and more importantly, who are they angry at?
5.) What do they really want? You have to tap deep into their subconscious mind to find what they secretly desire the most. This takes some time to develop but sometimes you can pick this apart by being around your target market constantly.
6.) What type of language do they speak in and understand? Every niche has different languages. For example, the computer niche speaks in a different language compared to the celebrity-crazed niche.
7.) Who else is selling something similar to your niche, and are they successful? If so, analyze why they are. Then, take a look at individuals that are similar something similar as well except look for those that are failing.
If you know the answers to all of these questions without doing any research, then you know your niche market. If you cannot, then you have some researching to do.
Analysis Of Knowing Your Niche Market
1.) If something bothers an individual then they need to fix it correct? For example, if you were coughing haphazardly then what would be a solution to that problem?
Some type of cough medicine? Okay, same concept applies when your selling a product or service. You need to find a common problem and provide a solution to it. If you are providing a solution that does not fix a problem then the product is not helpful.
2.) Here is an example in the weight loss niche. If you can induce fear on someone, then you can increase your sales conversions greatly. If someone is overweight, what do they fear? One that comes to mind is working out in a public setting like a workout gym or jogging outdoors. There are numerous people that are overweight and getting them to exercise in public is extremely hard. They “care” what people will “think” about them. People care a lot about what others think. Just take this as an example, why do you think people fear “public” speaking so greatly? It is more feared then death itself, now why is that? Simple, people worry about what people think about them. Why do you think all of those unregulated “magic weight loss” pills are sold each year. Why do you think people will go as far to physically change their appearance, that they will pay thousands just for cosmetic surgery? Is it because they fear what people will say or think of them, a very powerful psychological technique to induce.
3.) Staying up to date with your niche market is always a great idea. You can do this by subscribing to as many topic related newsletters and forums as possible. You will always be nailed when the big promotions come your way, but no worries, this will keep you up to date on what is going on. Just think of it as an online news channel, many advertisements and very little information. In addition, you know that something is big when people start talking about it on forums, so that’s why becoming a participant in niche forums is very important.
4.) When you are selling to people, you do not want to make them angry with you. However, knowing what makes them angry is very important so you can prevent it. A good way to do this is to look at individuals that people are angry at and dig deep into why. Sometimes you may not find one easy trigger. Some people just do not like people for the heck of it, which is life. However, some people have legitimate reasons to why they are angry. For example, if you are a marketer and spam people or send them unsolicited commercial messages then they will not like you, simple. A reason for this is because you violated their privacy. You should always ask for permission before you send out commercial messages (permission marketing). However, just because you have their permission does not mean that you should constantly send them commercial emails. If a marketer constantly does that then people will be angry, there has been several complaints about this. So, to keep people happy, make sure you find out what makes them angry and avoid it.
5.) This is a very powerful technique to know about your niche, and you have to dig deep into the subconscious mind. Here is a little psychology 101, how the subconscious mind acts is a very tricky subject because the individual is not directly aware of it. For example, say that you go into a store and purchase some expensive shoes for $200 per pair. You try it on, it feels good, you buy it and walk out. Why did this happen? Is it because the shoes feel comfortable? Why not try on another pair of shoes for half the price or quarter of the price for that matter. Okay, we are still not sure yet. Now, let us say that you are talking to a friend at a party and they noticed your shoes. You then tell them about what exclusive brand the shoes are. They gasp in admiration. There you go, we have our answer. The reason why the shoes were purchased is to feel better about ourselves and drive attention to us. People purchase expensive things because society associates expensive items with prestige and it makes people feel more “DESIRED.” You have to dig deep and figure out why people really want something. Can your product help provide that missing something?
6.) Finding out what type of language people “speak” in is very simple. First find out what niche is hot by roaming around on public forums. You will find that different forums will have their different styles of writing. Try to match their style of writing as close as possible. People are more likely to purchase from people that they know and like, it is a proven fact. It is obvious that an 18-25 age niche market will talk very different from a 40-50 age niche. Just blend in with them by matching their style of writing/language. You will also know that some forums
use different slang dialects. Some may use “newbie,” tool,” “troll,” or “lol,” more often then other forums. Find out what slang they use and do not add any extra ones in your writing.
7.) Find out what is working and what is not working. This sounds very simple but you will be amazed on how useful this technique is. Find out what is working and why, and just as importantly, find out what is not working and for what reasons. Browse the information marketplace on Clickbank if you are selling an information product. See what is in the top five, and which ones have been there for a while. Then, look at the ones towards the lower end. Analyze their salesletters and try to find what is wrong that they are doing. Remember, the more you know about your target audience, the easier it will be for you to write the salesletter. You know the saying…. you can’t understand an individual until you walk in their shoes, correct? Well, in essence that is especially true when writing a salesletter. Go try and write a salesletter about something you have no idea on, you will find it will be quite difficult. Therefore, that is why knowing your target market inside out is extremely crucial. The good news is, it is rather easy to find out what bothers them, no need to conduct an expensive offline case study and bribe participants to answer questions that may not be that accurate anyways. Just become an active member on niche related forums. The longer you stay a member, the easier it will be for you to learn more about them. You will be surprised how many of the same common problem questions that come up on niche related forums, which is something that you should always take a note of. Go, and use the search function button for online forums. Study and analyze your niche.
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