5 Useful Website Linking Strategies:
2. Organize your links by putting the most relevant ones first. Make sure that you and they use descriptive anchor text links that are sufficiently labeled or tagged to accurately describer the page thats linked to. Also put them into categories if you have a significant number of them. If you have say a links page with more than 20+ links on it, then is a good idea to perhaps turn it into a link directory page of some sort. This can also help you in organizing the page so you can get additional links pointing to your site in exchange for links on the directory page. Always check the sites that you’re linking to and make sure that they back-link back to you.
3. Make sure you process link request emails on a regular basis. Whenever you receive a request for a link exchange, make it a priority to respond quickly. If you want to decline a link request, let the webmaster know the reason why. They may be able to correct your requests to make them potential link partners in the future. It is common courtesy to let the webmaster know whether or not you are willing to exchange links within a few days of receiving a request. Webmasters will be impressed if you send them a personalized email regarding your approval or disapproval of the link exchange request.
4. Regularly Check On Link Forums. This is an excellent way… forums can be potential goldmines to finding other sites to exchange reciprocal links with. But unfortunately, there are a lot of spam on these boards and you have to weed through the terrible and useless sites and grab only the good ones. If you encounter spammy forum members, inform them to the moderator or administrator. It is important and a benefit to everyone else that these forums be kept clean and the search engines may consider it a link farm than a link exchange service.
5. Finally, make sure each and every link and feature on your website is working properly. Especially if you have dynamic content on your site that updates itself. The difference between a good dynamic site and a poor one is the quality dynamic site delivers precise content at the right time and the site appears static and planned out at all times.
Do Daily Maintenance
When asking for link exchanges, never agree to link someones site without asking for a link in exchange, unless it is paid for. Also, all your incoming as well as outgoing links need to be related and relevant to your site’s content for you to be ranked high in the search engines.
Some Basic Link Checks
You should also make sure that the website is not being ‘cloaked’, and if you want, you can report it to the search engines or website host if it is. Cloaking is a ‘BlackHat’ technique which produces 1000’s of doorway pages redirecting visitors to a single designated webpage.
Also check if the site offering you a link has PageRank. Even if they do have high pagerank of say at least 4 or 5, you should check how much it drops between the home page and the links page. Be aware that new webpages take a while to get ranked, so a PR 0 doesn’t mean a site that will never have any PageRank.
Take a look at how many links are on the page. As a rule, there shouldn’t be mo more than 20 links – if the site has more, don’t consider trading links. Plenty of webmasters will collect links, thinking they are helping their rankings, but it just makes them look like they’re operating a link farm.