How And Why You Should “Position” And Brand Your Business

You may have heard something about branding in regards to marketing, but perhaps you’ve wondered what that means exactly.

Sometimes it is better to explain something in relation to something else. That’s what I am going to do so first I will start with positioning. You also may have heard that term, but also did not really know what it meant. Positioning is a marketing term that means to take a product or service and position it in the mind of your prospects/clients by comparing it with or against something …

What You Should Consider Before You Invest In An Annuity For Retirees

Annuities can be purchased directly from an insurance company or from other financial institutions (including banks) that act on behalf of the insurance company. In exchange for your investment, the insurer agrees to make periodic payments for a set time period. It’s important to remember that some annuities may lose value. These products are not insured by the FDIC or the FDIC-insured bank or savings institution that may offer them.

There are different types of annuities. A “fixed annuity” provides a fixed payment, often monthly, until the investor dies. It …