Why Big Brand Name Companies Are Now Advertising Using CPA Networks

news date Jul.30.2008 categories Uncategorized comments (0)

Rumors

Although its been stated and also suggested that CPA advertising gives almost exclusive advantages to the advertiser and not the publisher, there is one huge factor regarding CPA advertising that is often ignored by blog or web publishers who are considering what type of advertising program they should be running on their sites.

Basically, certain ‘brick and mortar’ industries and large companies, are now primarily using CPA media as their main method to advertise their product or service, simply because CPA offers a far better ‘bang for their buck’ than if they did PPC advertising.

Its estimated that now up to 45% of all organizations and corporations who use the services of CPA networks, represents the largest corporations in their respective industries, representing the largest widely known, well respected brand name products and services.

Although this may not seem that relevant to you as a website publisher, as it really doesn’t matter who is paying you as long as you get paid, the significance and importance of ‘brand recognition’ should not be underestimated.

If you are a blog or website publisher and you are looking for different ways to monetize your site, then you have to understand the basic psychology of your site visitors. When they visit and view your website for the first time, the ‘brand name’ CPA advertisers that they immediately see, instantly gives them an impression of the quality of your site and an overall opinion of your business and reputation.

Displaying advertisements from well known recognizable respected companies who choose to advertise via CPA, will come across as an endorsement of your site by them. This happens even if you didn’t even choose the advertiser who appears on your site. It does not lessen the positive impact of the subliminal message and association that is immediately created and portrayed in the mind of any site visitor who sees that advertisement on your site.

So imagine your website that you are planning to place advertising on is based on travel, so obviously you would want to feature advertising from: hotels, car rental companies, cruise and airlines etc. When you attract visitors to the site, what would give that visitor the best ‘first impression’ of your site? An ad from Joe Shmoe Car Rental Company or an ad from Budget Rent A Car?

The answer is obvious, and this isn’t something that you should not ignore. Using CPA advertising from large well known companies can immediately enhance the perceived quality of your website.

Not only that, the visitors to your site are almost always certainly going to be a lot more willing and receptive to conduct business with these large well known corporate ads on your site rather than they are with companies of whom they have never even heard of before.

So Who Are The Big Names?
The CPA advertising model is especially popular in certain industrial segments and businesses. CPA advertisers is widely used by many organizations primarily in service based businesses, rather than by companies who sell tangible ‘mail order’ type of products online.

This is due to these leading service based companies already aware from their research that customers generally are not going to ‘buy’ anything on a whim or first impression, simply because the services that they offer are structured that way and thus people do not purchase right away.

These organizations using CPA media are generally far more interested in collecting initial focused, targeted leads from their advertising instead, and are willing to pay for it. This can be better understood by looking at a list of the types of industries that use CPA advertising to promote their service.

These may include:
• Bank Credit Debit Card Companies
• Life, Health, Dental Insurance Companies
• Mortgage or Car Loan Companies
• Hotel, Airline, Cruise Chains
• Travel Clubs and Time Share Organizations
• Online Dating Sites
• Post Secondary Education (colleges, universities etc)
• Rental or Lease companies
• Real Estate or Foreclosure Brokerage
etc.

The most apparent common denominator amongst all of these service orientated businesses is that they do not really expect anyone to commit to buying their offer immediately, unless of course the type of service is targeted and marketed directly at the point of need.

As an example… No one is likely to commit to getting a mortgage instantly on a whim. They are also not likely going to investigate getting a car loan if they have no need of such a product or service. They just wouldn’t waste their time.

These market segments are however incredibly competitive. These large organizations using CPA know and appreciate the fact that if they can get someone to join their email list or find some other method of encouraging people to complete their online form, they would instantly have a significant head start on their competition.

A reason why these large organizations no longer use PPC advertising any longer is its incredibly expensive for them. For example, bank and credit-card companies find themselves paying anywhere from $5 to $11 per click when using AdWords, so running a Pay Per Click campaign can become extremely expensive very quickly, even for these big boys.

Using CPA however, these organizations know they will only pay for leads that are focused, refined and targeted for their business. They are simply passing the buck to the publisher to do the legwork they once did. Using CPA represents a far greater value for every dollar spent than PPC advertising ever did or will. Thats why for example, credit card companies are will to pay up to $10 for someone simply filling out an online form.

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Forget Water For Gas… You Can Make Your Own Fuel For Your Car With Deep Fry Oil

news date Jul.28.2008 categories Uncategorized comments (0)

Soaring global oil prices based on an unsettled mid-east, increased consumer demand in China and dwindling oil supply has forced the search for alternate fuel sources to power your car. So imagine running your auto on a clean burning alternate fuel that would cost less that a dollar per gallon, and your exhaust would smell like french fries.

So imagine again that you can legally make this petro yourself, and it can be as easy as making up a batch of bran muffins.

So get together a few simple household ingredients, a pair of rubber latex gloves, a food processor or mixer and yes indeed, you can make your own homemade green fuel.

This is actually happening in a handful of neighborhood garages across North America. Yes, home brewed gas is a reality to combat the high gas prices by simply recycling used household vegetable oil and converting it into a useful clean burning bio-diesel. These backyard, home based “home-brewers” with green eco ideas, are actually making their own fuel to power their car from the no longer used deep-fry oil that local restaurants simply dispose of every week.

Local, state and national regulatory issues are still not determined on its legality, however, there is no doubt the home cooked formula does work to power an engine.

This ‘home-brewed’ energy trend has reached unexpected proportions in the United States where the so called “grease wars” has private home brew producers fighting over discarded restaurant oil. This oil waste in the bio-diesel industry in known as “feedstock.” To combat the skyrocketing international gas prices, the unwanted “yellow grease” the restaurants once used to pay to have picked up and hauled away has now become a valuable commodity. A lot of restaurateurs are now charging the deep fry oil collectors around 10 cents a gallon or more for the once useless sludgy oil so the “backyard brewers” can make their own fuel.

Bio-diesel or alternate fuels, can be made from natural common waste products such as used vegetable oil, or from crops such as algae, corn or canola. The bio-diesel solution was once thought of as a cheap cure for the rising world oil prices as well as reducing carbon emissions. Recently however, bio diesel that has been manufactured from “virgin feedstock” such as corn, has been blamed for the recent skyrocketing global food prices as well as environmental degradation.

So this has become a classic ‘Catch 22′ situation. We need lower cost substantial alternate fuel sources, but it’s directed related and blamed towards the recent soaring food prices. The “food for fuel” movement has some environmentalists suggest that up to 70 per cent of the recent rise in world food costs can be directly blamed to the use of land once used for farming, to grow crops for bio diesel production.

But back to useless, unwanted restaurant vegetable oil to produce bio diesel fuel. It’s about a viable solution that works, as well as it saves money and about being green, thus the increased popularity.

On a commercial basis, there are committed ‘green’ people sprouting throughout the nation who are operating their own biodiesel powered pumps. These places offers this alternate fuel, known as ‘Top Grade B100′ to their members co-op, for anyone wishing to use bio diesel in their vehicles, (which is completely safe), usually for a small annual membership fee.

Their commitment to alternate, cheaper and cleaner burning fuel is both a personal as well as a business decision. So, after a lot of research, they committed on working towards a biodiesel solution which produces fuel made from 100-per-cent, unwanted recycled materials such as vegetable oil.

How About Some Home Made Brew
Outside from the mainstream biodiesel movement, there are a growing number of individuals who are successfully producing their own homemade biodiesel, and they won’t be paying for actual fuel from the pump, any time soon.

Bert is a small homebased producer, making biodiesel for his own personal use, primarily to just save money.

He says he had to hone his chemistry skills, and once he got the formula right, and once he was up and running, he found the process quite simple. First, he had to phone local restaurants to secure the unused oil, which he found was not that easy as the trend was already in motion, thanks to established site such as: journeytoforever.org.

What’s now becoming scarce is his primary energy source, which is unwanted restaurant oil. But once secured, he has been steadily producing in his own fuel out of his garage. He estimates he’s cut his fuel costs by a least a third.

So Give Me The Recipe To Making My Own Bio-Fuel

Meet John, a successful fisherman who depends on the bio-fuel that he makes to run his fleet of commercial fishing boats. He streamlined his home made fuel producing plant that transforms discarded fry oil he gets from local restaurants and turns it into clean burning biodiesel.

He started to produce his own biodiesel to offset the spiraling fuel prices as wells as it is environmentally cleaner than conventional gas.

John, working out of his small workshop on a private property in an industrial neighborhood, claims he produces enough environmentally clean, biodiesel every month to power his boats and his car. In the competitive fishing business, he claim this is the only way he can stay in business.

So if you’re thinking that someone who built his own 200 gallon vat in his garage to process unwanted oil is one of those tree hugging survivalist types, you would be mistaken.

He’s actually a pretty regular guy — just someone who knows a little bit more than the rest of us about making his own fuel and saving a buck or two.

The process is actually a fairly simple piece of processing machinery, complete with a thermometer from a barbecue, to measure the temperature of 130 degrees, which is the ideal processing temperature.

- The first step is collecting the oil or ‘feedstock’. John has built up a few sources to keep this enterprise going, which is a steady supply of unwanted, used cooking oil, which he collects in his pickup truck, complete with a built in ‘vat’ to collect the oil.

There are actually quite a few different variations during the production process, but all is just “basic chemistry.”

- The home made processor heats at the regulated temperate of 130 degrees which mixes the oil, then he adds a chemical, (potassium hydroxide), which is a caustic catalyst, which converts the resident free fatty acid. The mixture then processes for up to six hours after which glycerin, a non-toxic by-product of the process, settles out.

- After draining the glycerin, (which is useful and donated to soap makers), a wash cycle starts where water is added to the fuel to flush out the remaining residual soaps. This process takes around 48 hours.

- Next the water is drained out which “dries” the oil, the solution is then brought back up to the 130 degree temperature again to burn off any remaining residual water left over from the washing.

Once the fuel is filtered, you’re are then ready to go. Just put it in your car and zoom.

The process is not exactly rocket science and variations of it has been around for years. Other sources, other than collecting restaurant grease can be biodiesel from soy and any other recycled sources.

Now this solution won’t solve the current world oil problems, but it does alleviate the pressure and makes people feel good about saving money and doing something green. Making bio diesel is a simple process, but there is limited yellow restaurant grease out there. Competition to get this grease is becoming quite fierce, and yes, there has been a lot of theft.

This industry is on the uprise because of national tax incentives and the price of oil inching up to $145-a-barrel oil. It is only a matter of time until big business gets in the act or big brothre quashes it altogether.

Looking To Shed Pounds This Summer? Look Before You Leap Into Losing Weight From Diet Bug

news date Jul.25.2008 categories Uncategorized comments (0)


So are you one of the multitudes looking to lose a bit of weight this summer? Beware, there are numerous unproven weight loss products and supplements out there, and some have proven to be the biggest scams around! For you to lose weight in a healthy way, don’t waste your money on the next magical potion, lotion, creme, pill or juice that hits the internet shelves.

So if you type in “weight loss” or “best diet plans” in your favorite search engine, out pops a variety of diet and weight loss ads and articles which claims ridiculous promises such as:

• “Lose 20 Pounds in 10 Days”
• “30 lbs in 30 weeks - Without Dieting”
• “25 lbs in 25 Days Easy Diet”
• “Weight Loss for Dummies – Easily Lose 9lbs every 10 days”

So what do these ads have in common? Their intention is to get you to try out these usually over the counter ‘hyped up’, dietary products and supplements, which are instantly able to help you in weight loss. Most, if not all these products has shown to be either ineffective or not safe to use. The problem is, there are presently no requirements in the United States for these dietary supplements to be: proven to be safe or effective, or any proof of documented testing and/or results. They don’t have to be approved by the FDA for marketing purposes. Again, they require… NO FDA TESTING, NO FDA APPROVAL. These dietary products are being allowed to be sold on the internet or over the counter without any regulations whatsoever.

You have no way to know if the dietary product even works in helping you lose weight. No way in knowing whether the product is safe to use, or what other products or additives it contains and in what amounts. All you can rely on is the hype and the so called testimonials that the new diet craze works.

Water: Is Drinking 8 Or More Glasses A Day Really Required?
Yes, good old drinking water has even been falsified these days. Based on marketing tactics rather than fact, there is an ingrained myth surrounding what is really a simple pleasure of modern life: when you’re thirsty, you have a nice refreshing glass of tap or bottled water. Simple. There is however a belief that “You must drink at least 8 glasses of water a day (the 8 × 8 rule), and it should preferably be bottled water. This is regardless whether you are thirsty or not, regardless of where you live, regardless if you’ve participated in strenuous physical activity or not. In fact, the 8 × 8 water rule is so thoroughly ingrained in our thought patterns that even most health care nutritionists will recommend it and remind you without a moments hesitation.

The 8 × 8 water rule is however bit of a myth. There has not been any real hardcore scientific research done that would indicate us to drink that much water. It is believed this theory began as far back as 1945, when the Food & Nutrition Board recommended “1 ml of water for every calorie of food you eat” which amounts to approximately two and a half quarts of water per day or 75 ounces. What was also mention was that most of the water required was already present in most prepared foods. So in actuality, the required water intake was already in the food we eat.

Trans Fats: The Skinny On The Fat
We increasing hear about the evil trans fats and the necessity to eliminate all of it from our food that we consume. Yes, while reducing trans fat is a good thing, it is however not the entire story. There is a bit of hype regarding trans fat, leading people to believe that just trans fat is evil and that other fats must be ok to consume. This is however not true.

Trans fats, as well as saturated fats raises the LDL level (LDL being the “bad” cholesterol while lowering the HDL levels, which is the “good” cholesterol). Trans fats from food sources provide only 2 to 4 percent of total calories intake, while saturated fat is at 12 percent and there is 34 percent from other ‘fats’ in the typical American diet. So there is a lot more saturated fats in the typical diet than there is trans fat and eliminating just trans fat only solves a small part of the problem.

Fats come in 2 ways, they are either unsaturated or saturated. Just remember that saturated fats is very bad for you and unsaturated fats are only a little bit better. Trans fats however are actually unsaturated fat, but this group of fat is bad for you. The FDA has recently changed food label requirements to show both trans and saturated fats on labels. So you can just add the saturated fat as well as the trans fat to get the total amount of “bad” fat content in a food product.

Just Go Take A Walk!
Just little amounts of moderate exercise is all thats needed, and this is something that we all do, which is walking. Numerous studies show that you really don’t need to join that expensive health club, or buy fancy exercise equipment, or hire a personal trainer to realize that most of these exercises can be replaced by a simple walk.

A recent study has found just walking for 30 minutes per day, 6 days a week can significantly improved your health. This without any changes in your current diet. At the beginning of the ‘walking’ study, 40 percent of the participants tested, met the ‘metabolic syndrome’ risk criteria. By the end of the study, only 26 percent of participants met risk criteria. So what is the ‘metabolic syndrome’ criteria?. It is a set of factors that raises your odds of you developing: diabetes, heart disease or stroke.

To be classified to have metabolic syndrome, you have at least 3 of the following 5 risk factors:

— large waistline
- high blood pressure
- high levels of triglycerides
- low levels of HDL cholesterol
- high blood sugar

It is estimated that around 25 percent of North Americans have symptoms of metabolic syndrome and it’s obviously an excellent idea to reduce as many of these risk factors as possible.

What was also found was improved health benefits depended more on the time spent exercising rather than the intensity. So if you could walk say a certain distance in half an hour, but could jog the same distance in 15 minutes, the results showed it was better to have actually walked for 30 minutes than to have jogged for the 15 minutes. So the duration of exercising, such as walking, was superior to the intensity of running.

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If Your A Homeowner About To Lose Your Home - Here Is A Review On Your Foreclosure Options

news date Jul.24.2008 categories Uncategorized comments (0)

So are you a homeowner who suddenly due to unforeseen events is facing foreclosure of your home? If you are, then you may be unsure as to what options are available to you. You may be surprised that you actually do have viable options open to you to avoid foreclosure and losing your home. When foreclosure is avoided, you can then either keep your home as well as keep your credit in good standing.

When you are facing foreclosure, the first obvious step you should take is to approach your lending bank. It’s always best to do this before the foreclosure actually arises. Even once it does, it is still not really too late to schedule a meeting with your lender at your bank. If you can prove to them that you intend to and can get your mortgage back in good standing, or your financial condition is only temporary, your lender may just hold off on foreclosing.

The Banks Don’t Want To Do It
Even if your bank is willing to work with you, at times, even keeping your home may not always be in your best interest. If you are for instance having long-term financial hardships, based on say suddenly losing a spouse or any other unforeseen incidents, it may just be better to just sell your home before it goes into foreclosure. Discuss this with your lender, as they may agree with you to allow the proceeds of a pre-foreclosure sale. They may even hold off on the process of foreclosing your home, giving you time to find a new buyer. When you are selling your home as a pre-foreclosure, your home can then be listed as ‘For Sale By Owner’ or through a Realtor.

Look Out For Investors
Even if you don’t consider a pre-foreclosure sale of your home as an option, you should be able to get some offers from hopeful buyers. When you become delinquent on your mortgage payments, especially if it reaches the point of foreclosure, this information quickly becomes public knowledge. Some buyers, primarily professional investors, search and seek out those who are in financial trouble. Although having a stranger appear at your door or they calling you, offering to buy your house may be unexpected, it may be a decision that you may want to think about.

Another option open to you as a homeowner during foreclosure to hire an attorney. When doing so, find one that specialties in foreclosures or real estate. A lawyer will usually advise you on what the next steps are to take. They will also help you understand the pros and cons of pre-foreclosure sales. In some US states, attorneys will and suggest using bankruptcy as a tactic to stop the foreclosure proceeding. Although this is not a long-term fix, it may buy you more time to make the right decision. It’s important to note that bankruptcy itself has its own advantages and disadvantages.

Most states have what are commonly known as redemption period laws. These laws are designed to protect you as a homeowner. They give you a stated grace period to reclaim back your home. If you can then make good on your mortgage payment, the foreclosure proceedings will stop. The States that have these laws in place, often allows you to reclaim your property back, even after it has been already sold at a foreclosure auction. This provided you act within the allotted time period.

If you happen to live in a State where you’re not given a grace or redemption period, you still have the option of buying your home back. Anyone can place a bid in for a foreclosed home at an auction. With that said, placing a bid and winning the bid are two different things, as it usually takes a significant amount of money as a down payment to reclaim your home. Your lender will also most likely attend the auction waiting to buy the home. If the bids happen to be not high enough, the bankers will usually buy the home themselves. This is done to minimize the potential money lost in the home. Later, your home will then be available for sale again as a REO (Real Estate Owned) home.

So Are You Working Hard But Not Really Getting Nowhere? Then Read ‘Mind Secrets Exposed’

news date Jul.22.2008 categories Uncategorized comments (0)

So do you feel you are working too hard but feel like you are just spinning your wheels? You like to take action, you learn and adsorb as much information as possible by reading articles, ebooks, joining memberships to further your knowledge. Well for most, that is too much “work” for the majority of the ‘dreamers’ out there who claims they want to achieve success and be self reliant, when all they’re really hoping for is a lucky break or a free handout.

If you are truly an action taker willing to spend time and money creating the ideal life that you envision for yourself, because of this alone, you deserve to break through the doldrums and get a bigger dose of success aimed your way. Unfortunately for most, this just isn’t the reality.

Most people working online are struggling just to get by and realize a profit. Heck most people in internet marketing aren’t even generating revenue, much less a profit. The 90/10 rule is in full effect here.

There are however a multitude of reasons for this. Some factors that may have a major impact and influence on an entrepreneur’s success or failure are…

Learning The Hard Way…
There is a concept of transformation that for many, represents a lesson that is very difficult to understand, learn and put into action. There really is no reason however to put yourself through a great deal of unnecessary stress over this. There is no reason to take the drawn out ass-whopping before the proverbial ‘light-bulb’ finally clicks in your head.

The truth is for many, staring down the entrepreneurial path, actually go about the process backwards. We all spend a lot of time learning the marketing strategies and tactics that have been proven to work by others, and then we work hard at figuring out how align the methods for our own business marketing machine.

To learn, we need to put the time and effort into this type of education. But it’s easy to fall into the trap and then get swept away by our determination to get what we want.

So you follow what they say. You focus your work efforts on getting new online customers, getting a huge opt-in list, get sales for your product etc., but the efforts and results really never seemed to flow the right way.

Slightly Shifting Your Awareness…
If you are willing to slightly adapt your awareness by shifting your efforts and focus towards giving, then things will open up for you in a whole new way. When you shift your focus not on how you can derive personal benefit, but rather on what you can do to help others, and give them exactly what they want, then you will suddenly realize and experience higher levels of success not previously experienced by any amount of hard work and elbow grease.

But Don’t Get This Wrong…
This is not to preach or to peddle some sort of anti humility thought suggesting that it’s wrong for you to want personal success. And it is not wrong that you shouldn’t want the best for yourself and your family… you should aim for and expect the best!

All that is asked is a slight shift towards the core perspective of gratitude and giving, adding massive value and going the extra mile by helping others to create greater success than you thinking “I need to get more money, more sales, more leads…”

The most obvious and funny thing is, you’ve probably know or heard about this before. It is human nature to just blow it off and downplay it every time it comes up feeling you will get to it next.

It Is However Easier Said Than Done…
So your thinking, sure this makes some sense on a theoretical level, but at the core, this concept is highly experimental and you’ll realize that it really doesn’t make complete sense to you until you immerse yourself in it completely. For some people it’s the most obvious thing in the world. But for others, it can be seen as almost counterintuitive. “Sure I know that it’s important to give, and I will get right on it as soon as I can get going.” This type of thinking is an easy trap to fall into.

And Yes It Does Work Every Time…
Without fail, every time you think of ‘getting’ instead of giving, your income will suffer. And without fail, every time you focus on ‘giving’ your income will increase.

And by giving, that does not mean giving away money to charity or clothing to homeless people. Its about giving ‘mentality’ where you consider the type of value you can offer to others first and think about what you get back out of the deal later, if anything at all.

For example, when you give, what you are doing is putting an 110% effort into creating your product or service, so good that it absolutely overwhelms the reader with value. Or, you can give by going out of your way by taking care of that high maintenance customer who is stationed at your ‘help desk’ asking questions that you aren’t obligated to answer.

“Giving” means simply making a sincere effort to have a positive impact on the people around you, whether or not you doing so will put any cash into your pocket.

For those of you who think logically, this idea of creating abundance through giving is not borne from or based on mysticism or metaphysics. The fact is, what we think and our attitudes directly affects our actions and thus the reactions we get from the people we serve.

At the minds conscious level, it’s obvious and pretty well known that our thoughts and our emotions determine what we do. But whats more critical is the impact it has on our subconscious through thought patterns, which in turn plays an even larger role in determining what our actions are.

You Reap What You Sow..
When you are genuinely interested in helping your customers or target prospects, the quality of your product being offered, the manner in which you offer it, determines how it will be received. This alone will easily generate a more successful effort by improved sales, greater after sales customer satisfaction, strong positive testimonials, increased word-of-mouth referrals and returned business.

People can sense if you are just trying to push a product or service on them for an ‘x’ amount of money or when you are trying to create something positive and of value that could help their life through your offer. They will gladly pay for and buy your product or service without thinking twice based on your sincerity alone and are compelled to act in kind.

Recieve Up To $250 In Free ‘Facebook Social Ads’ Advertising Credits

news date Jul.20.2008 categories Uncategorized comments (0)

A Brief Introduction To Google Adwords PPC Program
Facebook last year launched their own answer to Google ‘AdWords’, Pay Per Click program, by introducing the ’social ads’ program. Pay Per Click advertising (or PPC) is a concise business advertising model offered by a handful of online advertising companies, and not just Google. Google AdWords however is still the premier service out there, because… well its Google.

The concept of PPC advertising is actually quite simple. If you look back, way back… traditional advertising online or offline was about getting your message out to the masses and hoping to hook as many people as possible. Sort of like throwing out a fishing net and catching as many plump tuna as you can. So the advertiser’s only option was to pay for the advertisement to be shown, via mass media, and regardless of how many or how few people actually seen your advertisement, you would still pay for for that ad to ‘run’.

Pay Per Click advertising however, focusing on the AdWords program, changed the landscape of online advertising forever. With its PPC advertising program, you only pay, if and when your potential customer takes action when seeing your ad.

So it can be argued that Google AdWords placed the power back to the advertisers by allowing them to just pay for ads that drew a response from their target buying audience.

AdWords bases their strategy on and around specific ‘keywords’ that the advertisers feel best represents the product or service they are attempting to promote. The end target market, based on what they search for, would be presented with the advertisers ad. A win / win situation.

So this advertising model, in the early days, was quite successful. It was not only the best targeted advertising available, the only cost was just a few pennies per click when that focused targeted customer clicked on the ad of interest. As a result, Pay Per Click for Google was a huge success, and still one of their most profitable cash cows.

Facebook And Their Pay Per Click Formula ‘Social Ads’

So fast forward to… Facebook has entered the PPC market with their ‘Social Ads’ advertising program, exclusive only to Facebook members. (Where Adwords is open to the masses). So when it was developed, they designed it hoping it would be the next generation of the PPC advertising model.

The idea and advantage behind the ‘Social Ads’ program, both for the PPC advertiser as well as the end target Facebook user, is that they are part of this same social network. These ads appear either as part of the advertisers ‘News Feed’ in the form of sponsored content or the ad integrates into the visible ad space that appears on the left hand side of the Facebook users page.

The main reason why these ads are called ‘Social Ads’ is because instead of random ads appearing in the Facebook users ‘News Feed’ or ‘Profile’ page, instead, the ads appear alongside the Facebooks users page based on that members specific ‘profile’ such as: their likes and dislikes, status, age group, geo location, education etc.

Because the ads are presented in this particular way, the idea of the ‘Social Ads’ is that it will blend your business offer into the users profile. This is the reason why the Facebook ad can appear either on the left Ad Space, which is visible to all users as they browse Facebook, or as a part of Facebook’s ‘News Feed’ service, where ads will be strategically placed and blended into the context of relevant social articles and stories.

The main advantage Facebook has over other PPC advertising models such as AdWords is that the advertising material is only received by fellow Facebook community friends and members. Facebook feels that this fact alone makes the viewer more receptive of the advertising material.

The second advantage Facebook ‘Social Ads’ has is that unlike AdWords, that can only target a particular type of end customer via keywords or context, ‘Social Ads’ are able to target potential customers far more accurately. You can pinpoint by: sex, age, race and any other social factors you can think of, as well as geographical targeting as well.

So you want to give FaceBook Ads a try..

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3 Ways To Make Money From CPA (Cost Per Action) Offers

news date Jul.18.2008 categories Uncategorized comments (0)

Here are three methods on how you make money from CPA, Cost Per Action, offers that can be pretty straightforward to implement. The most obvious is… You can begin by creating a website with articles or content and post CPA offers on it. You will however need to send masses of qualified visitors to the site, some of them will see the CPA offers on your page and take action by doing whatever task the ads they see require them to do. You get paid.

Of course, nothing in real life is ever going to be quite that easy and straightforward, so lets look at each stage of the process. That way, you will know exactly what you really need to do in practice to make this theory become reality.

Setting Up To Accept CPA Offers

The first step that you need to do is open free accounts with the leading CPA sites. The majority of these sites want to work with websites that will obviously earn them regular advertising revenue. So they want their CPA offers to appear on sites that enjoy decent levels of traffic. If you already have a website that attracts lots of visitors every month, then getting accepted will not be a problem for you. However, if your site is new, there is still no need to panic.

Get in contact with the program account managers from these CPA sites, either by e-mail or by telephone, and explain to them how you are going to generate traffic, and how this will make money for them. As long as you have a logical, well thought out traffic generation plan in place and can explain it to them, then they should be willing to listen and work with you. By making this effort, you have demonstrated that you are not merely ‘hoping’ that things will work out. This is normally enough to convince most program account managers to give you an account.

The next step that you need to do is make sure that you understand the rules of the particular CPA site and the specific offers that you plan to promote. Each CPA company will have their own rules governing what you can and cannot do when placing their ads on your pages, and you must fully comply with these rules, otherwise you could make money and then find your account closed and your earnings confiscated.

For example, some CPA sites and their individual advertisers may only pay out for “Ad Views” from residents of certain countries. Or there may be a rule saying that you cannot ‘get’ clicks by ‘incentives’ your on page offer, or an offer that you are promoting may have an expiry date attached to it. Other CPA offers may have specific marketing terms such as… you can only promote this offer by using: email, web, search etc.

Make sure that you know the rules that apply for each and every CPA offer and follow them without exception.

Method 1: Making Money With CPA Advertising - News Events

So lets imagine that your country’s #1 mobile phone service provider just went out of business. There would obviously be a sudden massive burst of searches on that company, as well as searches for other major mobile phone rivals.

The high search activity would only probably last for 48-72 hours, but it is still a tremendous opportunity for you to make some excellent money from setting up a CPA promotion. Create a simple landing page and throw up half a dozen CPA ads from the major phone service provider rivals, and then use PPC advertising program like AdWords to drive instant traffic to your page. The chances are that if you can get in soon enough, you will have little or no immediate competition. Your PPC ads are not going to be too expensive either, with one exception. Be aware that the AdWords ads you create are not pointing at an ad-laden page with very little valuable content, as Googles ‘quality score’ could push your cost-per-click way up.

If this appears to be the case, then there is one sneaky little trick that you can use, only if you feel comfortable with it. Point the AdWords ads at the index page of a domain that you have never used before or even one attached to a brand new domain. Fill that page with valuable relevant content and set up your Adwords campaign.

Once you have your ads priced and approved by Google, overwrite that page with a redirect script that takes viewers to your offer via the redirect. Sure, this is not going to work for very long, but this is a short term campaign tactic anyway, so it may well work long enough for it to be profitable!

Alternatively, try using an AdWords alternative PPC program such as GoClick, where minimum bids start at around $0.01 and there is no question of a ‘quality score’ being applied. You will not get as much traffic as Adwords, but what you do get is going to represent great ROI!

In either situation, you should be able to use appropriate CPA offers to bring in a few hundred dollars in a very short period of time. Obviously, for this to work you have to be very quick off the mark. Keeping a constant watch on what is happening in the world and looking for such news opportunities is therefore critical.

You can set up an instant alerts feed from a site like Yahoo (you will need to sign in for this), or from the major news networks in your country, so that you do not miss any important news events. If you do, then you are potentially missing out on a short term but extremely focused traffic.

Method 2: Make Money With CPA By Focusing On Your Bottom Line
If you already have a website involved in different niches, then you are in a position where you can place the highest paying CPA offers that are appropriate for your site.

For example, your existing site may be concerned with: specialist shopping, online gaming, male or female oriented topics, web hosting and/or domains, jewelry or family pets etc., these are all niches where CPA offers tend to fit in perfectly. If however, you are not involved in any of these niches, you can easily start one.

The first rule is, in the beginning, stick to one niche only. So lets say that you want to make money from the lucrative online diet niche. Register a new domain with a name that is appropriate to the CPA ads that you are going to feature and promote. So, in this case, it might be www.besthealthdietplans.com. Sign up for a hosting account that offers cpanel.

Use Fantastico Deluxe from cpanel and install a WordPress blog as your index page. Download and install a free diet or health related theme on your site. Then you simply need to find half a dozen appropriate diet related articles from sites like Ezinearticles or GoArticles, download them (with the original authors’ details still intact) and post them on your new blog page.

Now find the offers that you want to feature on the page and add the required CPA advertising material.

The next step is to drive visitors to your site.
If you already have a mailing list then you can use that. If not, the simple way of quickly generating focused traffic would be to use PPC advertising such as AdWords.

Before doing so however, consider how much each ‘ad click’ will cost you and determine what you are going to advertise. For diet and health for example, clicks are going to be quite expensive and unless the offer page that you send visitors to really stands out, this is money that you are unlikely to see any significant returns from.

So, can that money be spent in a better way or can you make the offer attractive enough to generate enough sign-ups to put you into profit? Say for instance, you offer an incentive to everyone who signs up, then you only pay them when they complete an action for which you will get paid, even though you paid for an ad. You are spending to draw traffic, but you are also seeing returns from the CPA ads.

The bottom line is that as long as you are making more than you are spending, then you are obviously going to be in profit. How about creating a completely free diet membership site where completing the CPA sign-up form is part of the joining procedure?

As long as you make the membership benefits attractive enough, there is absolutely no reason why people will not complete the whole joining/sign-up process without being offended. Basically, it does not matter how much money you spend on pulling people to your site or on creating an offer that is powerful enough to get them to sign-up for the CPA offer as long as you are making more than you spend.
You’ve just got to be creative.

Method 3: Making Money With CPA - Give & Take
First, create a blog or webpage with a selection of high paying CPA offers featured on it. Then offer anyone that comes to your page an appropriate free gift for taking whatever action is required from the CPA in question. It could be an iPod, Nintendo, Wii or even just cash to their PayPal account that you offer as incentive.

However, the catch is that in order to get their free gift, they must convince two or three of their friends to sign up for the offer as well. This should not prove too difficult for anyone to do, as the sign up is going to be free for them and their friends as well. Just needs a bit of work on their part.

Once they have three friends to sign up as well, your original sign-up qualifies for the free gift which you drop ship to them. You have however, already had three or four people to sign up for your high paying CPA offer, and are therefore in a position where you should be showing a significant profit.

Now this is where it begins to get interesting. You also have three other people who have signed up for your offer that can also qualify for the free gift - as long as they get the required two or three people to sign up under them.

So, as long as everybody does what they are supposed to do, you start with one person, next there are 3, then 9, then 27, 81, 243 and so on. Even though not everyone will follow your ‘script’ and do exactly what you want, nevertheless you have exponential growth naturally built in.

All that you need to do is search for websites and forums where people are looking for ‘free gifts’ for a quick, easy and free way of promoting your offers. Search any of the major search engines using a search term like ‘get free gifts’ or ‘find free gifts’ and see what sites you find.

Visit any sites that appear interesting and look for the Forum pages, as this is where the members will gather and actively seek and promote their own free gifts. Register and add your own gift in your member signature. Sure, in some of these Forums, it is possible to ‘buy’ a thread, and this gives you even more leverage with which to drive ever increasing numbers of people to your site.

Another thing that you can do to make this technique even more profitable is to go back to less expensive PPC AdWords alternative programs such as GoClick and promote what you are doing with cheaoper PPC advertising.

If you have your own domain name and a host that offers cpanel, you can use Fantastico Deluxe to create your own Forum and/or blog. This is an excellent way of both driving traffic to your offers and also getting your site indexed by the search engines.

Why Are You So Fat? I Asked This On iMedix - A Health Social Networking Site

news date Jul.16.2008 categories Uncategorized comments (0)

So I found out why some people were overweight by joining a free social networking site based on reader contributions of medical issues, it’s called iMedix. So why are people fat? Well simply put, there are certain glands and organs in the human body that regulates how the body burns the food you eat for fuel, and how they convert the same foods into fat. These body parts include: the pancreas, thyroid, stomach, liver, the small and large intestines and the colon.

So if you have a slow metabolism rate, some of these organs and glands are not functioning at peak levels. Once you find out if a certain body part is not operating as it should be, you ask… “Why?” You naturally look for the cause. There are a lot of reasons for a low metabolism rate, which includes yo-yo dieting. Yo-Yo dieting is when you enter a cycle of repeatedly losing weight and then gaining weight. Your body and it’s organs gets confused, and thus your body metabolism goes array.

So, here are some of the main reasons why certain body parts fail and you begin to gain weight

• Most Overweight People Have An Under-Active Thyroid
If you have a thyroid which is under active, the term is known as “hypoactive thyroid”. The result is your body’s ability to convert food into energy is much too slow and thus the food you eat turns into fat. So what is the Number 1 cause for a “hypoactive thyroid”? Well, no one really knows for sure.
But there are a few theories.
The main contributing factor to a “hypoactive thyroid” is caused by the fluoride in the water that you drink. Fluoride is only placed in the water systems in North America and is not put in the drinking water in most of the countries in the world. This may be one of the many reasons why Americans have such under-active thyroid problems and thus a low metabolism rate causing you to be overweight. This is only one of the many factors as there is not one reason for the cause of obesity. It is obviously a combination of many things that causes some of us to be fat.

• Most Overweight People Have A Pancreas That Doesn’t Work Properly

The pancreas main purpose is to secrete insulin. Overweight people have a pancreas that secretes insulin much faster than thin people. So what causes the pancreas to secrete more insulin? Again, no one really knows why. But the main cause seems to be based on some of the ‘food additives’ added to the food served in North America. Many of these food additives and preservatives are not added in the food in other countries. Another reason is the high amounts of refined white sugar causes pancreas problems as well. American food uses more processed white sugar into their food than any other country.

• Most Overweight People Have A Clogged Sluggish Liver

The livers main purpose is to detoxify. When it becomes clogged, your metabolism rate slows down. So what is the cause of clogging of the liver? The number one reason seems to be non-prescription over-the-counter drugs that you have taken in your life, as well as the prescription drugs you have taken. The most notably appears to be if you have taken any cholesterol reducing drugs, your liver becomes absolutely, categorically clogged. Chlorine and fluoride in the drinking water is another cause for a clogged liver. Food additives placed in processed fast food dramatically clogs the liver. Other contributors include refined white sugar and processed white flour. Chemical substances such as MSG, artificial sweeteners, glutamate, and other food preservatives clog the liver. So the bottom line is… pharmaceutical companies and the main group of ‘bad’ foods all aid in clogging your liver!

• Most Overweight People Suffer From A Sluggish Digestive System

Which includes the Large and Small Intestines. Overweight people have a problem producing digestive enzymes. So if you are not producing enough of these digestive enzymes, your food does not convert into energy and has a higher chance of being converted into fat. The main reason why you are not producing enough digestive enzymes is? It again appears that the food additives placed in the American food supply. The intestine as a result in overweight people are thus not as healthy as those of thin people. It also appears a main culprit is candida yeast overgrowth. So why would your body have a candida yeast overgrowth? The reason is antibiotics. If you have taken even just one antibiotic in your life, that one antibiotic killed most if not all the friendly flora in your small and large intestines and allowed for candida yeast to run rampant, infesting your intestine as well as your colon, slowing down your digestion tract.

So, if you were to ask what is The Number 1 reason for you having a slow metabolism? Obviously the answer is “What you’ve placed in your body.” Its the unknown poisons you inject in your body that affect your metabolism rate. These toxins include prescription and non prescription drugs, chemicals used in the growing of food, artificial food additives, the whites: flour and sugar and fluoride and chlorine in the water system.

One other major reason why your metabolism is low is… Exercise. The more muscle that you have, the higher your metabolism rate is. Most Americans have very low amounts of muscle in their bodies. This results in not burning enough calories as you can. The biggest issue in not getting enough exercise is simply the lack of walking. The human body is built and designed to walk. A study base on thin Africans, Europeans, Asians, and South Americans showed that the common denominator of thin people is the amount of walking they do on a daily basis. Thin people in these countries walk close to five miles per day. The average American walks less than half a mile a day! Lack of simply walking reduces a person’s metabolic rate significantly.

You Can Join iMedix And Ask Any Health Related Question Here…

The Good And The Bad - A Review Of John Reese’s Traffic Secrets Preview Videos

news date Jul.14.2008 categories Uncategorized comments (0)

Watching The Videos On A Nice Sunny Day (The Good)
So there I was sitting outside on a glorious sunny day, sipping laced lemonade, watching the three traffic secrets videos by John Reese on my laptop. These videos were made to promote the upcoming “Traffic Secrets ver 2.0″ course, available this Tuesday, July 15. Undoubtedly, he will make more money this single day, then I will in 10 years.

The videos are of fairly good quality and very direct. John Reese looks straight into the camera, as if he’s done this before, and all he does is just talks, so you can listen while watching TV or doing a crossword puzzle. His first video basically discusses what he calls “Results Detection”, which is essentially reverse engineering. Basically trying to figure out what other more successful people are doing to get massive traffic to their sites and then emulating them based on the research. No nothing new. He does give a few examples on how he does this. End of Video 1.

In the second video, he goes into what he calls “Owning a larger part of the Internet”, or creating lots of relevant content and distributing it online. The “trick” is to produce tons of content (via - outsourcing) and then allowing it to be published online on a timely calculated basis, then using viral means such as syndication to get it distributed. By outsourcing and doing it in an organized manner, you can then free up time to do other funner things in life, instead of stressing out and basically being a slave to your blog or website posts.

He then goes into the third video about generating massive traffic by creating viral software, such as WP plugins, widgets, applications for Facebook etc. Then he goes into the excellent resource that is his new program “Traffic Secrets” ver2. How much concise, indepth valuable information there is etc. This is the best, only and last internet marketing program you need.

None of this is really earth-shattering information, but it’s well presented and it might be an useful refresher course. Those still using AdSense, video 2 may be interesting, as AdSense is based on content monetization.

Most of this has been heard before. The main message he does portray is that all these concepts are workable but requires a lot of hard work and execution. The end result is sweat equity, there are no magic formulas or potions. The videos portray and project a concise quantity of useful information and compared to his original package, TS1, this is great value. Although the price tag may still seem high for most, he instills quality by delivering it as a physical product that you get in the mail. (12 DVDs as well as various workbooks), along with a series of downloads. (The original course was $1000, by the way.)

Me Watching The Videos On A Bad Day (The Bad)
Arrg, Ok, so I barely made it through the first John Reese Traffic Secrets video and that’s when I stopped. John Reese is the man and the original pioneer of Internet Marketing, but those videos were quite hard to watch. Kind of amateurish and poor editing. The lousy 1980’s background color kept changing and was quite distracting. While listening, my mind wandered and my focus was on when or what color it would change to next.

The lighting was poor, like it was shot in his basement with drop sheets. It really did look like an episode of Rowan and Martins “Laugh In” and was wondering and counting on when the “Go Go” dancers were going to pop out. He was on the camera the whole time. Body shots, then closeups, the hands spread apart and fingers touching, the usual pose.

The information that he presented was just generalities, with no real useful specifics on how to do anything. As it turned out, this was just a one long one hour commercial with a groovy background. If he would of spilled one or two real valuable tidbits rather than generalizing over and over, it became quite boring by the third video.

John Reese is an excellent marketer, and generally regarded as the guru of the gurus. When he speaks, everyone listens. He is one guy that does everything on a large scale and diligently researches every facet of his techniques and presents them in an excellent concise format. A lot of people dropped $1000 the last time, making him an instant millionaire in one day. The same followers will buy into this as well. The product is close to $400 and there will be a lot of people lining up to drink the kool-aid.

Here Are The Videos
Traffic Secrets ver. 2.0

Surprise… The New Apple iPhone 3G Is Sold Out Globally

news date Jul.11.2008 categories Uncategorized comments (0)


Apple Online Store

So any luck getting the new iPhone 3G released today, Friday, July 11th? No? Didn’t think so. The best of luck to you getting the new iPhone today. They are pretty well sold out across the United States, Canada and throughout the world. Better luck tomorrow or the next day.

So The First Impressions - Whats The New iPhone 3G Like?
First, after you charge this baby up… and load up the new 8GB or 16GB iPhone 3G with its applications, your ready to try out its new features. This new iphone feels a lot more compact than its predecessor, even though it’s the same size as the old model.

The new Apple iPhone 3G comes in two different models, a 8GB version model for the lower cost of $199, and a 16GB model for $299. The 16GB iPhone model comes in 2 colors, white or black. At most of the AT&T stores, it was Christmas all over again judging by the massive lineups. There are reports the iPhone 8GB and 16GB models all sold out within the first 30 minutes of availability.

The first thing you notice is the back of the new iphones case, the new phone is beveled, giving it a different and better feel in your hand, it feels a lot more comfortable. Other than that, the exterior is basically the same, the beast that lies within is what counts.

Utilizes The New 3G Network
The new AT&T ultra high speed 3G wireless network is said to be twice faster than the previous EDGE network, which was used by the first model. Thats the claim from Apple as well as AT&T. And it seems pretty accurate, based on a few tests using the new phone.

To give you an example, on the new 16GB iPhone 3G, it took about 20 seconds to load a full page view of a website on the internet, the same page took around 51 seconds on the old iPhone. Other pages and blogs took around 15 to 25 seconds to load, impressive indeed.

In the US, with At&T, you are required to sign a two-year contract to be able to get the 16GB iPhone for $299. For an additional $129 a month connection fee, you get unlimited e-mail and internet connection. You can also add the 1500 text messages plan for an additional $15 per month.

The Apple iPhone 3G Global Debut
Apple is actually still a small player when it comes to the smart-phone industry. It is obviously looking for a bigger market share around the world by lowering the price of the iPhone and for the very first time, the phone is engineered to run on the faster 3G network. By the end of 2008, the iPhone expects to be sold in 70 countries. The successful launch day today, will help Apple meet its goal of attempting to sell 10 million iphones by the end of the year.

So sure, the new iPhone 3G will be the next big hit. And sure it will sell out once it hits the shelves. And yes, the international expansion will be a great success but…

After the initial hype, after say.. the first few million or so of these units are gone, and the upgrades are all done, the real tell-tale sign will be what will happen after the first few months or so. The US and global economy right now is not the greatest, gas prices are soaring, people are losing their jobs, folks are cutting back big time on frivolous spending. Yes, although the new iPhone 3G is cheaper, the AT&T data plan is a heck of a lot more expensive. The consumers will most likely begin to connect the dots. This is an expensive toy, and it is for those who feel they must keep up with the internet Jone’s.
Overall, it will be a hit regardless.


Apple Online Store


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